Atomic Skiing - events

ATOMIC Media Day 2025: All Eyes on the Olympic Season

Atomic Austria GmbH (Amer Sports Deutschland) — Fri, 11 Jul 2025 08:19:30 +0000

Time: Oct 09, 11:00 – 14:30 UTC
Location: Handelszentrum 16, 5101 Bergheim // Austria

With a new Olympic season on the horizon, Atomic is bringing together some of the sport’s top athletes for the 2025 edition of the ATOMIC Media Day. Once again hosted at Handelszentrum 16 in Bergheim near Salzburg, the event invites accredited media representatives for an exclusive look at what’s ahead for the Redster team.

This year’s lineup includes long-time Atomic champions and exciting new additions: Austrian World Champion Raphael Haaser and Swiss slalom star Daniel Yule will join Mikaela Shiffrin, Lucas Pinheiro Braathen, Sofia Goggia and many more to share their personal outlook on the season – and how they’re preparing for Olympic competition.

As in past editions, the Media Day will feature a short opening presentation followed by scheduled 1:1 interviews and informal athlete meet-ups. It’s a unique opportunity to dive into athlete stories, gear updates, and Atomic’s approach to shape the future of skiing.

We will share the final list of athletes present in our newsroom from September. (Please follow to make sure you don't miss anything).

Media registration is now open. (Click link above)

Please note that on-site access is limited to accredited journalists.

Ski Industry Climate Summit 2024

Atomic Austria GmbH (Amer Sports Deutschland) — Wed, 16 Oct 2024 09:22:52 +0000

Time: Dec 02, 2024 07:30 UTC – Dec 03, 2024 15:30 UTC
Location: ICM – International Congress Center Messe München

Share Solutions | Drive Progress | Enable Transformation

Welcome to the second edition of the Ski Industry Climate Summit, a two-day conference designed to foster and enhance collaboration among brands, suppliers, and retailers.

As climate change continues to challenge the winter sports industry, our collective commitment to transformative action has never been stronger. Brands across the industry are striving to minimize their environmental impact and undertake the essential changes that climate science demands. Atomic believes that, together, we can lead a mass movement to build a sustainable future for winter sports.

Every brand, supplier, and stakeholder has a responsibility to reduce their environmental footprint to operate within planetary boundaries. Collaboration is key to accelerating progress, enhancing effectiveness, and strengthening the business case for sustainable solutions. Whether it's reducing operational impacts, increasing transparency in material data, or advancing circular product lifecycles, sharing information and building partnerships can drive meaningful change across the industry.

This event is supported by Protect Our Winters, the Federation of the European Sporting Goods Industry (FESI), Wintersports Sustainability Network (WSN), and ISPO Munich. All participants of the Ski Industry Climate Summit, along with those who have recently signed the Climate Pact of the WSN, are critical to turning our commitment into real, impactful action.

Agenda

The agenda for our two-day summit is designed to address the most pressing challenges facing the hardgoods ski industry. By gathering expertise, sharing insights, and identifying common actions, we aim to turn collaboration into concrete progress.

Our last summit revealed a strong interest in collaboration across brands, suppliers, retailers, and organizations. Now it’s time to turn that interest into action.

Detailed Program Day One (Dec 2nd)

Detailed Program Day Two (Dec 3rd)

Together, we have the power to turn commitment into action. Let’s lead the charge toward a sustainable future for winter sports.

How To Get Involved

Are you interested in the potential of climate action within the winter sports industry? If you are an industry professional working for a ski/snowboard/ hardware brand, an industry supplier or a retailer feel free to sign up HERE.

The Ski Industry Climate Summit requires a participation fee to partly cover costs of the event.

Regular Ticket: 199 Euro (incl. VAT) includes Lunch, Drinks, entry to ISPO Munich 2024)

If you are a media representative or journalist and interested in attending the Ski Industry Climate Summit please contact: denis.dietrich@atomic.com

Organizer

Atomic

Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 800 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.

Supported by

Winter Sports Sustainability Network (WSN)	The Winter Sports Sustainability Network (WSN) is a platform for collaboration, learning and joint sustainability action within the winter sports industry. WSN is managed by Peak 63 under the governance of FESI and in partnership with Snowsports Industries America. WSN was initiated in 2021 with the aim to unite the winter sports industry, share learnings and find new solutions to the sustainability challenges ahead. We are an industry network focusing on: Increasing & sharing sustainability knowledge within the industry Building a platform for collaborations Initiating projects where joint forces are needed to accelerate the change Defining industry standards and agreements for sustainability
Federation of the European Sporting Goods Industry (FESI)	The Federation of the European Sporting Goods Industry (FESI) is the pre-competitive platform representing the interests of the sporting goods industry in Europe, advancing its members’ priorities and promoting initiatives that benefit the sector, EU citizens and the society as a whole. Located in Brussels, at the core of the European institutions, FESI is the unique stakeholder that provides sporting goods companies with the possibility to leverage their expertise into one steady and coherent voice in Brussels, allowing them to benefit from the many advantages offered by the EU’s single market of nearly 500 million consumers. FESI represents the interests of approximately 1.800 sporting goods manufacturers (85% of the European market) through its National Sporting Goods Industry Federations and its directly affiliated member companies. 70-75% of FESI’s membership is made up of Small and Medium Sized Enterprises. In total, the European Sporting Goods Industry employs over 700.000 EU citizens and has an annual turnover of some 81 billion euro.
Protect Our Winters (POW) Europe	POW harnesses the passion of the outdoor community to turn the tide on climate change. POW Europe leverages the power of our network of ten national POW chapters in Europe, Austria, Germany, France, Italy, Switzerland, Finland, Netherlands, Norway, Sweden and the UK… and counting. From northernmost Lapland to the southern Alps and Pyrenees, our national chapters are strongly rooted in their communities and have their ear to the ground on national and local issues. POW Europe transforms those local strengths into cohesive and impactful Europe-wide climate action. At the same time, we amplify national campaigns, provide centralised, expert support to the network and a single, coordinated point of contact for European partners. There are an estimated 60 million skiers and snowboarders in Europe, a third the number of people who voted in the last European elections. Together with climbers, alpinists and other outdoor enthusiasts, the massive outdoor recreation industry and our communities, we can be a powerful force and make the difference on climate.
ISPO Munich	ISPO Munich, the leading global trade fair for the sports industry and the world's largest sports business event, will open its doors from December 3 – 5 at the Munich Riem Exhibition Center. Success in both sports and business hinges on forging connections that enable experiences, unveil solutions, offer insights, and provide guidance. This year's motto, "LOVE EVERY CONTACT," underscores the trade fair’s significance as an international platform for exchange and networking. The event will premiere innovations and showcase the latest trends in sports, health, and fashion, engaging the community in discussions. Integrated conferences, panels, and curated themed hubs will enrich ISPO Munich, creating a unique event experience filled with innovative solutions, inspiration, and knowledge.

ATOMIC Media Day 2024

Atomic Austria GmbH (Amer Sports Deutschland) — Fri, 26 Jul 2024 06:03:23 +0000

Time: Oct 10, 11:00 – 14:30 UTC
Location: Handelszentrum 16, 5101 Bergheim // Austria

The 2024 edition of the ATOMIC Media Day is set to take place in Salzburg on October 10^th. With top alpine athletes like Mikaela Shiffrin, Manuel Feller, Aleksander Kilde, Sofia Goggia and Lucas Braathen the event promises to deliver the latest insights on the “Redster Squad”. This year Atomic will be hosting all accredited media representatives at the Handelszentrum 16, a modern and open business and event location in Bergheim, Salzburg, Austria.

As in the past the media event will consist of an insightful, introductory presentation followed by 1:1 interview opportunities and close up meetings with the athletes. For sports correspondence and Skiing editors alike this is a unique opportunity to learn about the lates developments in the athletes personal approach to the upcoming season and the approach the brand is taking towards the future of skiing.

Please register for this event HERE. Only accredited journalists can be admitted on site.

At this point the following alpine athletes are confirmed to be at the 2024 ATOMIC Media Day:

Mikaela Shiffrin
Manuel Feller
Marco Schwarz
Sofia Goggia
Niels Hintermann
Mina Holtmann
Florian Schieder
Aleksander Kilde
Joana Hählen
Filip Zubcic
Mirjam Puchner
Nicol Delago
Christina Ager
Lucas Braathen
Zrinka Ljutic
Gino Caviezel
Rasmus Windingstad
Adrian Pertl

Athletes from nordic skiing and freeskiing might be added at a later point.

Please note: There will be no online broadcast for this event.

ATOMIC Media Day 2023

Atomic Austria GmbH (Amer Sports Deutschland) — Thu, 27 Jul 2023 12:46:19 +0000

Time: Oct 12, 10:00 – 14:00 UTC
Location: Atomic Pro Center, Altenmarkt im Pongau, Austria

Dear Journalists, Editors, and Media Representatives,

We are delighted to invite you to the highly anticipated Atomic Media Day 2023. This year's event marks the return to a live, in-person format after three years of virtual meetings. We are excited to bring the energy and enthusiasm of the sports community directly to you, offering a memorable and interactive experience for all attendees.

We will be showcasing the best athletes on our roster and providing an exclusive opportunity for media representatives to interact with them. The event will take place at the Atomic Pro Center on October 12th, 2023, starting at 12:00 CET.

As a leading sports brand, Atomic has consistently supported exceptional athletes who have achieved remarkable success in their respective fields. We are proud to present an esteemed lineup of athletes, including globe winners Mikaela Shiffrin, Aleksander Kilde, Sofia Goggia, Lucas Braathen, as well as Alex Vinatzer, Marco Schwarz, Manuel Feller, Joana Hählen, Niels Hintermann, Florian Schieder, and Andreas Sander. Additionally, we will be joined by top names from freeskiing, Nordic skiing, and Skimo, further enriching the occasion.

The Atomic Media Day 2023 will commence with an engaging press conference, where athletes will share their insights, experiences, and aspirations. Following the conference, there will be an exclusive meet and greet session, providing an opportunity for media representatives to engage in one-on-one conversations, interviews, and capture unique content.

Please note that attendance at the Atomic Media Day 2023 is strictly by accreditation/invitation only. To secure your place at this exclusive event, please RSVP by clicking on the following link: https://forms.office.com/e/qfv...

We kindly request that you RSVP at your earliest convenience to ensure your participation, as availability is limited.

We look forward to welcoming you to the Atomic Media Day 2023 and sharing an unforgettable day filled with passion, talent, and inspiration.

ATOMIC Media Day 2022

Atomic Austria GmbH (Amer Sports Deutschland) — Mon, 29 Aug 2022 06:44:10 +0000

Time: Oct 06, 12:30 – 15:00 UTC
Location: https://www.youtube.com/watch?v=ZNdy1lTgU1g

Dear Editors and Media-Partners,

Our annual Media Day is getting close, and we would like to invite you to this event celebrating the sport of skiing and our athletes.

As last year we will have a virtual press conference in our Pro Center here in Altenmarkt. Alexandra Meissnitzer will interview our top alpine Redster athletes followed by a session with our Skimo-athletes.

So tune in and join us when we discuss the upcoming season with a line up of the best skiers.

While this event is broadcasted online (no on-site media), we will also offer exclusive virtual 1:1 interview slots.

Please contact us for any interview requests.

#WEARESKIING

Global Product Launch: ATOMIC Backland 22/23

Atomic Austria GmbH (Amer Sports Deutschland) — Mon, 24 Jan 2022 07:51:02 +0000

Time: Jan 26, 17:00 – 18:00 UTC
Location:

Join us, when we reveal the latest innovations in our widely successful Backland touring offer!

In our virtual event we will present exciting new products in the protection and boot category of our widely successful touring segment.

The presentation will go live at 18:00 CET German and 18:30 CET in English language.

Please visit our landing page for more details and your personal registration!

We hope to see you on wednesday the 26th!

#WEARESKIING

Product Launch: ATOMIC BENT freeski family

Atomic Austria GmbH (Amer Sports Deutschland) — Fri, 07 Jan 2022 09:05:57 +0000

Time: Jan 10, 17:00 – 17:30 UTC
Location: https://atomic.brandlive.com/atomic-bent-launch-media/en

Atomic is turning the page in the story of the Bent Chetler freeski series

Join us when we reveal a brand new product line along with the creative mind of freeski legend and artist Chris Benchetler.

Born and raised in Mammoth Lakes, CA. Chris has spent nearly his entire life on snow. Starting with the alpine team he cut his teeth on the race course between gates, and years later started to graze beyond the GS course to the terrain park to explore further. His style and ingenuity quickly emerged onto the freeskiing competition scene with appearances on the sport’s biggest stages (X Games, U.S. Open, Gravity Games). Making the leap from amateur to professional at age 15, the evolution has continued to the backcountry for over two decades to become one of the sports most recognized athletes, both on and off the snow.

Chris has been the mastermind behind the widely successful Bent Chetler ski series. Him and Atomic will now open a new chapter in this success story.

MEET THE BRAND NEW BENT FAMILY OF FREESKIS – PLAYFUL PROGRESSION FROM FREERIDE TO FREESTYLE

Sign in Jan. 10th at 18:00 CET

This was ATOMIC MEDIA DAY 2021

Atomic Austria GmbH (Amer Sports Deutschland) — Thu, 23 Sep 2021 17:09:56 +0000

Time: Oct 06, 2021 23:00 UTC – Oct 07, 2021 15:00 UTC
Location:

As every year the skiing and ski racing community got together at the best possible moment – two weeks before the official World Cup opening in Sölden. In a season with the winter olympics taking place in Beijing, Atomic’s top stars have gathered to meet share their thoughts at the Atomic Media Day 2021.

As covid has not quite released us from its constraints, this year’s edition was held in a virtual format. Our new platform provided by BrandLive offered an exceptional, multi medial experience for updates, live interviews and media asset delivery.

Next to a keynote address from our General Manager Wolfgang Mayrhofer we offered exciting news and interviews with our top athletes:

Skimountaineering:

Davide Magnini
Remy Bonnet

Freeskiing:

Tess Ledeux
Nico Porteus
Oliwer Magnuson

Crosscountry Skiing:

Dario Cologna
Simen Hegstad Krüger

Alpine Skiing:

Mikaela Shiffrin
Sofia Goggia
Marco Schwarz
Aleksander Aamodt Kilde
Ester Ledecka
Manuel Feller
Filip Zubcic
Andreas Sander
Mauro Caviezel
Lucas Braathen

You can revisit the ATOMIC Media Day 2021 at:

https://atomicmediaday.showroo...

Let us know if you have any questions or if you wish to be invited this event!

#WEARESKIING