Latest news

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  29 September 2025 15:17

  Atomic Launches Limited Edition Bent 110 GFD

  OGDEN, UT (September 29, 2025) – Having shaped the future of skiing for over 70 years, today Atomic introduces the limited edition Bent 110 GFD, a ski born at the intersection of music, art, and sport. Designed in collaboration with Atomic athlete and artist Chris Benchetler, and featuring original artwork inspired by the Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler’s m

• World Champion Raphael Haaser joins Atomic

  30 May 2025 12:00

  Austrian World Champion Raphael Haaser has signed a two-year contract with Atomic. He’ll be supported by Thomas Graggaber, an experienced Atomic service technician and former World Cup racer with 22 starts to his name.
  At the recent World Championships in Saalbach, Haaser became Giant Slalom World Champion and Super-G Vice World Champion. With five World Cup podiums and strong performances acr

  

• Zrinka Ljutić: A Rising Star in Alpine Skiing

  28 March 2025 08:05

  (Sun Valley, USA March 27th2025) Croatian alpine skier Zrinka Ljutić has secured the Slalom World Cup discipline globe, marking a major milestone in her rapidly evolving career. With her 10th-place finish at the World Cup Finals in Sun Valley, Idaho, she accumulated enough points to stay ahead of Katharina Liensberger (AUT) und Camille Rast (SUI), who finished second and third in the 2024/25 slalo

  

• READY FOR SAALBACH AND BEYOND – ATOMIC LAUNCHES THE NEW REDSTER RANGE FOR 2025/26

  4 February 2025 09:00

  As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range. Built on seven decades of racing heritage, the collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while

  

• Atomic ARC Returns to Celebrate 70 Years of Racing Heritage

  6 January 2025 20:50

  Just in time for the 2025 Ski World Championships in Saalbach, Atomic proudly announces the return of its iconic ARC collection, celebrating 70 years of racing heritage. Inspired by the legendary skis that dominated the podium at the 1991 Saalbach World Championships, this limited-edition lineup brings a retro aesthetic and cutting-edge performance to the slopes.
  The Atomic ARC collection featu

  

• SKI INDUSTRY CONTINUES EFFORTS ON SUSTAINABILITY AT SECOND SUMMIT

  12 December 2024 09:13

  Munich, December 2024 – The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations.

  

• Arc’teryx and Atomic Team Up for Limited Edition Grottoflage Maverick 115 CTI Collaboration

  11 November 2024 09:00

  A standing testament to two brands united in their dedication to the alpine spirit, Arc'teryx and Atomic today introduce a collaboration featuring the limited-edition Atomic Maverick 115 CTI with a custom Arc’teryx Grottoflage graphic.
  The limited issue Atomic Maverick 115 CTI Arc’teryx Edition delivers hard-charging, all-mountain freeride performance with progressive off-piste versatility. Fu

  

Upcoming events

• ATOMIC Media Day 2025: All Eyes on the Olympic Season

  Event date 9 October 2025 13:00 – 16:30

  Location Handelszentrum 16, 5101 Bergheim // Austria

  

Social media

Designed with attention to every detail. The Snowcloud collection balances bold silhouettes and clean lines with ski-ready features and premium materials: warmth, style and performance combined. 👉 Available now at atomic.com #weareskiing

@ATOMIC SKIING

Introducing the new Snowcloud collection: Effortless edge, on and off the mountain. The Snowcloud puff jacket and stretch bibs transition from piste to village with warmth, ease of movement, and a confident fit that feels as good as it looks. 👉 Discover more at the 🔗. #weareskiing

@ATOMIC SKIING

Winter loading… @dennisranalter serves a preview 👀 #weareskiing #freeski

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Every turn on the Bent 110 @gratefuldead feels like a unique jam session. Available now for a LIMITED TIME ONLY on atomic.com and at selected dealers. #weareskiing

@ATOMIC SKIING

The Limited Edition Bent 110 @gratefuldead just dropped on atomic.com, store.dead.net and at selected dealers! Featuring mind-bending, vibrant graphics by @chrisbenchetler paired with the trusted Bent 110 performance, it’s built to inspire spontaneous lines, bold creativity, and smooth flow across all terrain types, from deep powder to steep chutes. #weareskiing #gratefuldead

@ATOMIC SKIING

Performance that lasts from the first lift to the last run. The men’s Revent 2L set delivers warmth, waterproof protection, and clean style. 👉 Available now on atomic.com #weareskiing

@ATOMIC SKIING

Minimalist edge. Maximum function. Stay warm, dry, and confident with the women’s Revent 2L Insulated Jacket and Pants. 👉 Shop the collection at atomic.com #weareskiing

@ATOMIC SKIING

From first chairs to last - the men’s Revent 2L apparel set is warm, storm-ready and built to move with every turn. 👉Discover it now on atomic.com

@ATOMIC SKIING

Own every turn. The all-new Revent 2L apparel set moves with you. Because the mountain is where you feel most alive.  👉 Shop the new apparel collection via the link in our bio.

@ATOMIC SKIING

We are heartbroken by the loss of Matteo Franzoso.    Our thoughts are with his family, friends, teammates, coaches, and the FISI community.    Forever part of the Atomic Family.

@ATOMIC SKIING

The little moments that make the run unforgettable… #weareskiing

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Small discoveries, big memories. #weareskiing

@ATOMIC SKIING

Contacts

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  Denis Dietrich

  Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377