100 WINS AND BEYOND: MIKAELA SHIFFRIN RESETS THE SPORT
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World Champion Raphael Haaser joins Atomic
Austrian World Champion Raphael Haaser has signed a two-year contract with Atomic. He’ll be supported by Thomas Graggaber, an experienced Atomic service technician and former World Cup racer with 22 starts to his name.
At the recent World Championships in Saalbach, Haaser became Giant Slalom World Champion and Super-G Vice World Champion. With five World Cup podiums and strong performances acr -
Zrinka Ljutić: A Rising Star in Alpine Skiing
(Sun Valley, USA March 27th2025) Croatian alpine skier Zrinka Ljutić has secured the Slalom World Cup discipline globe, marking a major milestone in her rapidly evolving career. With her 10th-place finish at the World Cup Finals in Sun Valley, Idaho, she accumulated enough points to stay ahead of Katharina Liensberger (AUT) und Camille Rast (SUI), who finished second and third in the 2024/25 slalo
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Atomic ARC Returns to Celebrate 70 Years of Racing Heritage
Just in time for the 2025 Ski World Championships in Saalbach, Atomic proudly announces the return of its iconic ARC collection, celebrating 70 years of racing heritage. Inspired by the legendary skis that dominated the podium at the 1991 Saalbach World Championships, this limited-edition lineup brings a retro aesthetic and cutting-edge performance to the slopes.
The Atomic ARC collection featu -
Arc’teryx and Atomic Team Up for Limited Edition Grottoflage Maverick 115 CTI Collaboration
A standing testament to two brands united in their dedication to the alpine spirit, Arc'teryx and Atomic today introduce a collaboration featuring the limited-edition Atomic Maverick 115 CTI with a custom Arc’teryx Grottoflage graphic.
The limited issue Atomic Maverick 115 CTI Arc’teryx Edition delivers hard-charging, all-mountain freeride performance with progressive off-piste versatility. Fu -
2024 Edition of the Ski Industry Climate Summit to Take Place in Munich
October 2024 – Following the success of its inaugural edition, the Ski Industry Climate Summit is set to return for its second edition, scheduled for December 2nd – 3rd, 2024, in Munich. As the effects of climate change continue to affect winter sports, brands, suppliers, and retailers are uniting to take meaningful action. The event, conceived, organized and hosted by Atomic in collaboration -
ATOMIC KICKS OFF APPAREL SEGMENT
Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski clothing designed by skiers, for skiers, the goal is to win over customers with well-engineered functionality and modern design.
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ATOMIC PUBLISHES 2024 IMPACT STATEMENT
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.
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Contacts
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Denis Dietrich Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377
