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  • Atomic congratulates the young Croatian athlete on winning the Slalom Globe at the FIS Alpine World Cup Finals 2025 in Sun Valley

    Zrinka Ljutić: A Rising Star in Alpine Skiing

    (Sun Valley, USA March 27th2025) Croatian alpine skier Zrinka Ljutić has secured the Slalom World Cup discipline globe, marking a major milestone in her rapidly evolving career. With her 10th-place finish at the World Cup Finals in Sun Valley, Idaho, she accumulated enough points to stay ahead of Katharina Liensberger (AUT) und Camille Rast (SUI), who finished second and third in the 2024/25 slalo

  • Atomic ARC Returns to Celebrate 70 Years of Racing Heritage

    Atomic ARC Returns to Celebrate 70 Years of Racing Heritage

    Just in time for the 2025 Ski World Championships in Saalbach, Atomic proudly announces the return of its iconic ARC collection, celebrating 70 years of racing heritage. Inspired by the legendary skis that dominated the podium at the 1991 Saalbach World Championships, this limited-edition lineup brings a retro aesthetic and cutting-edge performance to the slopes.
    The Atomic ARC collection featu

  • Born of the mountains and crafted for adventure, a ski developed with Craig Murray that embodies Atomic and Arc’teryx’s alpine spirit.

    Arc’teryx and Atomic Team Up for Limited Edition Grottoflage Maverick 115 CTI Collaboration

    A standing testament to two brands united in their dedication to the alpine spirit, Arc'teryx and Atomic today introduce a collaboration featuring the limited-edition Atomic Maverick 115 CTI with a custom Arc’teryx Grottoflage graphic.
    The limited issue Atomic Maverick 115 CTI Arc’teryx Edition delivers hard-charging, all-mountain freeride performance with progressive off-piste versatility. Fu

  • From Commitment to Action: Share Solutions - Drive Progress - Enable Transformation

    2024 Edition of the Ski Industry Climate Summit to Take Place in Munich


    October 2024 – Following the success of its inaugural edition, the Ski Industry Climate Summit is set to return for its second edition, scheduled for December 2nd – 3rd, 2024, in Munich. As the effects of climate change continue to affect winter sports, brands, suppliers, and retailers are uniting to take meaningful action. The event, conceived, organized and hosted by Atomic in collaboration

  • ATOMIC KICKS OFF APPAREL SEGMENT

    ATOMIC KICKS OFF APPAREL SEGMENT

    Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski clothing designed by skiers, for skiers, the goal is to win over customers with well-engineered functionality and modern design.

    As

  • Ski boots collected for recycling

    ATOMIC PUBLISHES 2024 IMPACT STATEMENT

    Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.

Social media

“This season I spent a lot of great ski days out in the backcountry with thick clouds, heavy snow, and the occasional half-day pocket of sun” - says @nickmcnutt. His season wasn’t about bluebird days or perfect conditions - it was about showing up, whatever the weather brought. “I was lucky to have this awesome photochromic lens on my goggles, giving me one less thing to think about when the conditions changed or the light was really flat.” For a skier like Nick, that kind of simplicity matters. Less second-guessing. More flow. That’s the mindset behind the Atomic FOUR PRO L SIGNATURE NMC goggle - designed to keep up when the mountains don’t sit still. #weareskiing #freeski

“This season I spent a lot of great ski days out in the backcountry with thick clouds, heavy snow, and the occasional half-day pocket of sun” - says @nickmcnutt. His season wasn’t about bluebird days or perfect conditions - it was about showing up, whatever the weather brought. “I was lucky to have this awesome photochromic lens on my goggles, giving me one less thing to think about when the conditions changed or the light was really flat.” For a skier like Nick, that kind of simplicity matters. Less second-guessing. More flow. That’s the mindset behind the Atomic FOUR PRO L SIGNATURE NMC goggle - designed to keep up when the mountains don’t sit still. #weareskiing #freeski

@ATOMIC SKIING
🔥 Per il sesto anno consecutivo, ATOMIC Italia si prepara a dare il via alla stagione estiva di test con i Summer Racing Ski Test 2025, confermandosi punto di riferimento per l’innovazione e la performance nel mondo dello sci alpino agonistico. L’appuntamento si rinnova allo Stelvio, località simbolo dell’allenamento estivo per atleti e Sci Club, con il supporto strategico dei Pro Center e Racing Point Atomic dislocati sul territorio nazionale. ➡️ L’edizione 2025 dei Summer Racing Ski Test rappresenta una tappa chiave nel percorso di preparazione in vista della stagione agonistica 2025/2026. I partecipanti avranno accesso all’intera gamma Redster, completamente rinnovata, che include: • Redster FIS – per il settore agonistico giovanile e adulto • Redster RSM – le nuove proposte dedicate al mondo Master • Redster RS – ideali per Istruttori Nazionali, Maestri di Sci e consumatori evoluti ✅ Vi aspettiamo presso gli Atomic Pro Center: strutture selezionate con all’interno figure professionali altamente specializzate in grado di garantire il massimo delle performance per quanto riguarda la preparazione degli sci ed anche il boot fitting, il tutto per un’esperienza a livello di Coppa del Mondo ⬇️⬇️⬇️ • ROSSINI SPORT - Verano Brianza (MB) • SPITALER SPORTS - Frangarto / Appiano (BZ) • TECHNOSPORT - Plan Felinaz (AO) a questi si aggiungono i Racing Point ⬇️⬇️⬇️ • CORTINA PRO SPORT - Cortina (BL) • CRAS DAL BIMBO - Zola Pedrosa (BO) • GB SKI CLUB - Aprica (SO) • MODA SPORT - Folgaria (TN) • MOUNTAIN LIFE - Campitello di Fassa (TN) • NOLEGGIO DELPERO - Passo del Tonale (TN) • OLIVER SKI & SPORTWEAR - Saronno (VA) • PUNTO SPORT - Albino (BG) • SKIVERLEIH GUFLER - Moso in Passiria (BZ) 💯 Allo Stelvio Atomic metterà a disposizione degli atleti una vasta selezione di sci Redster FIS per Slalom Gigante e Slalom Speciale, in diverse lunghezze e durezze. Il referente Atomic Mario Zanotta – mob. +39 335 235889 #Atomic #weareskiing #FasterAlways

🔥 Per il sesto anno consecutivo, ATOMIC Italia si prepara a dare il via alla stagione estiva di test con i Summer Racing Ski Test 2025, confermandosi punto di riferimento per l’innovazione e la performance nel mondo dello sci alpino agonistico. L’appuntamento si rinnova allo Stelvio, località simbolo dell’allenamento estivo per atleti e Sci Club, con il supporto strategico dei Pro Center e Racing Point Atomic dislocati sul territorio nazionale. ➡️ L’edizione 2025 dei Summer Racing Ski Test rappresenta una tappa chiave nel percorso di preparazione in vista della stagione agonistica 2025/2026. I partecipanti avranno accesso all’intera gamma Redster, completamente rinnovata, che include: • Redster FIS – per il settore agonistico giovanile e adulto • Redster RSM – le nuove proposte dedicate al mondo Master • Redster RS – ideali per Istruttori Nazionali, Maestri di Sci e consumatori evoluti ✅ Vi aspettiamo presso gli Atomic Pro Center: strutture selezionate con all’interno figure professionali altamente specializzate in grado di garantire il massimo delle performance per quanto riguarda la preparazione degli sci ed anche il boot fitting, il tutto per un’esperienza a livello di Coppa del Mondo ⬇️⬇️⬇️ • ROSSINI SPORT - Verano Brianza (MB) • SPITALER SPORTS - Frangarto / Appiano (BZ) • TECHNOSPORT - Plan Felinaz (AO) a questi si aggiungono i Racing Point ⬇️⬇️⬇️ • CORTINA PRO SPORT - Cortina (BL) • CRAS DAL BIMBO - Zola Pedrosa (BO) • GB SKI CLUB - Aprica (SO) • MODA SPORT - Folgaria (TN) • MOUNTAIN LIFE - Campitello di Fassa (TN) • NOLEGGIO DELPERO - Passo del Tonale (TN) • OLIVER SKI & SPORTWEAR - Saronno (VA) • PUNTO SPORT - Albino (BG) • SKIVERLEIH GUFLER - Moso in Passiria (BZ) 💯 Allo Stelvio Atomic metterà a disposizione degli atleti una vasta selezione di sci Redster FIS per Slalom Gigante e Slalom Speciale, in diverse lunghezze e durezze. Il referente Atomic Mario Zanotta – mob. +39 335 235889 #Atomic #weareskiing #FasterAlways

@ATOMIC SKIING
“The key lesson I learned is to never let someone rob your dreams; keep chasing them and bring the best of your sport to yourself and the community” - says @geepierrel. Since joining the Atomic family six months ago, he has been on a rampage. In October, together with his ski partner, Christina Lusti (@christinalusti), he reached New Zealand’s highest peak, Aoraki/Mount Cook, and opened a challenging new route called “Hunter’s Moon”. Then in February, they accomplished the first ski descent of the south face of Mount Robson, the highest peak in the Canadian Rockies. And as he adds: “the rampage is not over, it is just the beginning”. 📷: @mathurinvth.pics 🎥: @sherpascinema #weareskiing #freeski

“The key lesson I learned is to never let someone rob your dreams; keep chasing them and bring the best of your sport to yourself and the community” - says @geepierrel. Since joining the Atomic family six months ago, he has been on a rampage. In October, together with his ski partner, Christina Lusti (@christinalusti), he reached New Zealand’s highest peak, Aoraki/Mount Cook, and opened a challenging new route called “Hunter’s Moon”. Then in February, they accomplished the first ski descent of the south face of Mount Robson, the highest peak in the Canadian Rockies. And as he adds: “the rampage is not over, it is just the beginning”. 📷: @mathurinvth.pics 🎥: @sherpascinema #weareskiing #freeski

@ATOMIC SKIING

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