NEW ATOMIC SHIFT² BINDINGS: AN UPGRADE IN FREERIDE TOURING
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
OPENING UP NEW DIMENSIONS IN FREERIDE SKIING - The new Atomic Freeride Range
In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri
LUCAS BRAATHEN AND ATOMIC UNVEIL LIMITED EDITION SKI
Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
ATOMIC REDSTER S7 GEN S: PROGRESS AT EVERY STRIDE
Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.
ATOMIC PRODUCT HIGHLIGHTS 2023/24
ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi
Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action
Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter
PRODUCT RECALL NOTICE: ARMADA, ATOMIC AND SALOMON RECALLING SELECT SKI TOURING BINDINGS
Voluntary and precautionary recall enacted in response to potential breakage
Leading ski equipment manufacturers, Armada, Atomic and Salomon today issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN“ bindings.
Following reports from several retailers and our own technical investigation. It was revealed that under specific co
ATOMIC HOSTS FIRST SKI INDUSTRY CLIMATE SUMMIT TO UNITE MAJOR STAKEHOLDERS AND ADDRESS CLIMATE IMPACT
Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event
31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we
VI TAR NÅ IMOT SØKNADER TIL ATOMIC UTSTYRSKONTRAKT 23-24
Siden oppstarten i 1955 har Atomic hatt ett mål for øye; å forbedre skiopplevelsen for alle skiløpere. For dem som setter sine første svinger eller tar sine første stavtak og helt opp til dem som pusher grensene for hva som er mulig i sporten. Atomic har hovedkontor og fabrikk i Altenmarkt, i hjertet av de Østerriske alpene, og produserer idag over 400.000 ski i året på fabrikken i Po
MIKAELA SHIFFRIN IS THE ALL-TIME LEADER IN WC VICTORIES
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.