All news

  • Atomic announces leadership transition as Wolfgang Mayrhofer retires and Michael Absmaier is appointed President


    Altenmarkt, Austria — October 19th, 2026
    Atomic today announced that Wolfgang Mayrhofer will retire as President at theend of 2026, concluding a career of more than four decades with the brand. Hewill be succeeded by Michael Absmaier, currently Atomic’s CFO & VP BusinessDevelopment, effective January 1, 2027. Anssi Lampinen is appointed Atomic’snew CFO. Mayrhofer will continue to advis

    Atomic announces leadership transition

  • Atomic Launches Nexus: Intuitive Performance Meets Effortless Entry

    For decades, skiers have accepted a tradeoff: easy-entry boots sacrifice performance, while high-performance boots can be difficult to get on and off. With the all-new Nexus, Atomic eliminates thatcompromise through an entirely new boot construction that delivers intuitive performance withoutsacrificing convenience.

    Designed for progressive on-piste and all-mountain skiers, Nexus rethinks

  • Home Game Before the Home Race: Atomic Brings Its Redster Team Together in Altenmarkt Ahead of Sölden

    13 athletes, 28 Crystal Globes and six Olympic gold medals: At its 2026 Media Day, Atomic brought its World Cup team together at its Altenmarkt headquarters, right next to where its racing skis are developed and made, just two weeks before the season opener in Sölden.
    Altenmarkt im Pongau, October 8, 2026 – This year, the road to Sölden starts in Altenmarkt. Atomic welcomed more than 60 journal

  • Announcement: Mikaela Shiffrin 2026-27 Season

    Mikaela Shiffrin Frames 2026-27 as a “Season of Exploration”
    Mikaela Shiffrin, the greatest alpine ski racer of all time, to put more focus on GS and super-G while racing select slaloms, beginning at the Stifel Killington Cup
    Announcement SummaryMikaela Shiffrin shares her approach to the 2026-27 season in a new video on her YouTube channel on Tuesday, October 6, 2026. She is calling it “The

  • Invitation: ATOMIC Media Day 2026 in Altenmarkt

    ATOMIC Media Day 2026 Thursday, October 8, 2-5pm (Doors open at 1:30 p.m.) PS Event Consulting, Atomicstraße 18, 5541 Altenmarkt im Pongau
    Two weeks before the World Cup season begins in Sölden, Atomic brings international media together with Team Redster to set the season in motion.Atomic Media Day takes place on Thursday October 8th and this year, we’re coming home to Altenmarkt. The event

  • Atomic Strengthens Global Commercial and Marketing Structure

    New leadership structure designed to improve trade support, market focus and global-to-local execution
    Atomic today announced six leadership appointments and a restructured global commercial and marketing organization, effective May 19th. The changes appoint new directors across three areas - Omnichannel Sales & Marketing, Strategic Accounts and Global Marketing - and are intended to simpli

  • Atomic Strengthens North American Leadership Structure to Support Future Growth

    Sean Kennedy promoted to General Manager, North America, as Atomic invests in leadership across product, operations, sales and marketing
    Atomic has announced a new leadership structure for North America, effective May 18th, designed to support the brand’s continued growth and strengthen its connection with skiers, retailers, reps and key accounts across the region.


    As part of the new stru

  • Atomic Athletes Deliver Across Olympic Winter as Brand Celebrates Success in Alpine, Nordic, Freeskiing, and Ski Mountaineering

    (Altenmarkt, Austria – April, 2026 ) With the season coming to an end, Atomic takes a look back at many memorable competition moments. In an Olympic winter, every race carries more weight. The 2025/26 season asked athletes across alpine, nordic, freeskiing, and ski mountaineering to perform under the sport’s highest pressure, and Atomic athletes answered across disciplines. From the World Cup circ

  • Inside the Numbers: How Atomic Measures and Reduces Its Impact on Climate and the Environment

    (Altenmarkt, Austria, February 2026) Atomic has released its Impact Statement 2025, marking the third annual report outlining the brand’s climate strategy, decarbonization progress, and broader sustainability initiatives. The report provides a detailed look at how Atomic is addressing its environmental footprint while building the foundations to meet its commitment to Science Based Targets, includ

  • A sneak peek at the 26/27 product highlights from Atomic

    Four new products – each built with purpose, innovation, and performance in mind:
    Steel Perfected. Precision Refined: Atomic Introduces the Volant Ski Line Hand-crafted performance and timeless design, made in Austria.
    With the renewal of the Volant Line, Atomic continues a legacy of precision and premium craftsmanship. Since 1989, Volant skis have stood for powerful piste performance and st

  • Winter sports unites for climate action at 3rd edition of climate summit

    Bolzano, Italy – January 21, 2026 – The third edition of the Ski Industry Climate Summit marked a significant step forward in scale, scope, and cross-sector participation. Last week, right after the Prowinter Show in Bolzano, the event by Atomic, Protect our Winters and the Winter Sports Sustainability Network brought together leading voices from across the winter sports ecosystem to align on clim

  • Atomic Introduces Shift² 16 MN: Proven Free-Touring Binding, Refined for Big-Mountain Performance

    Altenmarkt, Austria – January, 2026 – Atomic expands its hybrid binding portfolio with the Shift² 16 MN, the next evolution of one of the most popular free-touring binding. Developed in close collaboration with the Atomic Freeride team, the Shift² 16 MN is designed for skiers who demand efficient uphill performance and uncompromising confidence on the descent.
    Working closely with Atomic athlet

Show more
Enter your email address to follow Atomic Skiing on Mynewsdesk

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Atomic Skiing.

Okay