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ATOMIC PRODUCT HIGHLIGHTS 2024/25

ATOMIC PRODUCT HIGHLIGHTS 2024/25

ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o

ATOMIC KICKS OFF APPAREL SEGMENT

ATOMIC KICKS OFF APPAREL SEGMENT

Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski clothing designed by skiers, for skiers, the goal is to win over customers with well-engineered functionality and modern design.

As

Ski boots collected for recycling

ATOMIC PUBLISHES 2024 IMPACT STATEMENT

Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.

Atomic Applauds Chris Benchetler’s Announcement of New Collaboration with the Grateful Dead, Mountains of the Moon

Atomic Applauds Chris Benchetler’s Announcement of New Collaboration with the Grateful Dead, Mountains of the Moon

Atomic applauds Athlete and Creative Director Freeski, Chris Benchetler, as he announces his collaboration with the Grateful Dead which will debut in Fall 2025. Mountains of the Moon, currently in production, is an immersive experience featuring music by the Grateful Dead and produced in partnership with Arc’teryx.
Chris Benchetler is accompanied by fellow Atomic athletes Dennis Ranalter and M

Lucas Braathen Extends Partnership with Atomic

Lucas Braathen Extends Partnership with Atomic

[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes

Social media

With a heavy heart, we share the news of the passing of our friend, Mike Gardner, following an accident on the North Face of Jannu East.

Mike had a rare energy and a joyful, boundless spirit. Every interaction with him felt like a gift, and his love and passion for the mountains were truly infectious. His accomplishments on skis and on the mountains speak for themselves - he was the ultimate downhill mountaineer.

In his own words:
“I think that there’s a resonance of living, living your passions, and also going a good human and being respectful.”

Mike truly lived by these words, and his legacy will forever be a part of Atomic.

Our thoughts and love are with Mike’s family and friends.

Michael Gardner
1991-2024

📸: @mthurk

With a heavy heart, we share the news of the passing of our friend, Mike Gardner, following an accident on the North Face of Jannu East. Mike had a rare energy and a joyful, boundless spirit. Every interaction with him felt like a gift, and his love and passion for the mountains were truly infectious. His accomplishments on skis and on the mountains speak for themselves - he was the ultimate downhill mountaineer. In his own words: “I think that there’s a resonance of living, living your passions, and also going a good human and being respectful.” Mike truly lived by these words, and his legacy will forever be a part of Atomic. Our thoughts and love are with Mike’s family and friends. Michael Gardner 1991-2024 📸: @mthurk

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing

Atomic Str. 1
5541 Altenmarkt im Pongau
Austria