Latest news

31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP

31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP

Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we

The US Ski Racer now holds record of most world cup wins won by any (male or female) athlete

MIKAELA SHIFFRIN IS THE ALL-TIME LEADER IN WC VICTORIES

March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.

INTRODUCING THE RESPONSIBLY REDESIGNED BACKLAND LINE THAT CLIMBS AND SKIS BETTER WHILE CUTTING EMISSIONS

TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT

Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.

MAXIMUM VERSATILITY, PERFORMANCE, AND A DIALED-IN FIT POWERED BY THE BOA® FIT SYSTEM

HAWX ULTRA XTD – THE ULTIMATE ALL-MOUNTAIN CROSSOVER BOOT

Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.

HIGH-DEFINITION CONTRAST, VISIBILITY AND STYLE IN ALL LIGHT CONDITIONS AND TERRAINS

FOUR PRO HD PHOTO: NEW ATOMIC GOGGLES FOR PROGRESSIVE SKIERS

Launching January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure.

Tiril Udnes Weng and her Redster S9 Gen S

WENG SISTERS CONTINUE PARTNERSHIP WITH ATOMIC

Atomic is proud to announce that two of the most valuable contributors extended their contract with the Austrian Ski brand: Tiril and Lotta Udnes Weng.

Social media

Chasing freeride dreams and reaching new heights! 🗻 We are incredibly proud to congratulate our athlete, @justinedufourlapointe, on winning the @freerideworldtour overall title within just one year of transitioning from moguls to freeride skiing. 🙌 Your dedication, skill, and fearlessness continue to amaze us. Here's to another season of unforgettable achievements and funny celebrations - scroll to the last picture 😅 #weareskiing #FWT2023 #backland107 #freerideworldtour #champion #freeride

Chasing freeride dreams and reaching new heights! 🗻 We are incredibly proud to congratulate our athlete, @justinedufourlapointe, on winning the @freerideworldtour overall title within just one year of transitioning from moguls to freeride skiing. 🙌 Your dedication, skill, and fearlessness continue to amaze us. Here's to another season of unforgettable achievements and funny celebrations - scroll to the last picture 😅 #weareskiing #FWT2023 #backland107 #freerideworldtour #champion #freeride

@ATOMIC SKIING
Herzlichen Glückwunsch an Juliana Suter und Stephanie Jenal für die Podestplätze an den Schweizer Meisterschaften! Im Super-G und in der Abfahrt fuhr Stephanie beide Male auf Platz 2 und Juliana auf Platz 3! Herzlichen Glückwunsch zu dieser grossartigen Leistung! 🙏🥳 #weareskiing #atomic #sheskis #redster

Herzlichen Glückwunsch an Juliana Suter und Stephanie Jenal für die Podestplätze an den Schweizer Meisterschaften! Im Super-G und in der Abfahrt fuhr Stephanie beide Male auf Platz 2 und Juliana auf Platz 3! Herzlichen Glückwunsch zu dieser grossartigen Leistung! 🙏🥳 #weareskiing #atomic #sheskis #redster

@ATOMIC SKIING
Herzlichen Glückwunsch an Anuk Brändli zum Slalom-Sieg bei den Schweizer Meisterschaften! 🥳 Die 19-jährige Bündnerin gewinnt überzeugend in Verbier und setzt sich klar vor Nicole Good und Wendy Holdener durch. Wir sind unglaublich stolz auf diese tolle Leistung! 😍🙏 #atomic #weareskiing #sheskis #AnukBraendli

Herzlichen Glückwunsch an Anuk Brändli zum Slalom-Sieg bei den Schweizer Meisterschaften! 🥳 Die 19-jährige Bündnerin gewinnt überzeugend in Verbier und setzt sich klar vor Nicole Good und Wendy Holdener durch. Wir sind unglaublich stolz auf diese tolle Leistung! 😍🙏 #atomic #weareskiing #sheskis #AnukBraendli

@ATOMIC SKIING
Che gioia questo weekend con il sorriso dei nostri piccoli campioni ➡️ Diego Di Menna Diego (SC 3000 Ski RACE) e Giorgio Zanardi (Sci Club 18), doppietta al Pinocchio Sugli Sci, e la bravissima Bianca Manenti (SC 5 Laghi) alla Finale Nazionale 45° GranPremio Giovanissimi - AMSI - Associazione Maestri Sci Italiani a Cortina 😍 plauso naturalmente speciale per tutti gli altri giovanissimi "Redster" che hanno preso il via alle tante gare degli ultimi giorni... B-R-A-V-I-S-S-I-M-I! #weareksiing #redster

Che gioia questo weekend con il sorriso dei nostri piccoli campioni ➡️ Diego Di Menna Diego (SC 3000 Ski RACE) e Giorgio Zanardi (Sci Club 18), doppietta al Pinocchio Sugli Sci, e la bravissima Bianca Manenti (SC 5 Laghi) alla Finale Nazionale 45° GranPremio Giovanissimi - AMSI - Associazione Maestri Sci Italiani a Cortina 😍 plauso naturalmente speciale per tutti gli altri giovanissimi "Redster" che hanno preso il via alle tante gare degli ultimi giorni... B-R-A-V-I-S-S-I-M-I! #weareksiing #redster

@ATOMIC SKIING
Ending the season on a high note, @tessledeux landed her last run and finished with a gold medal in the final Slopestyle competition of the season! 💪 Tess also clinched 2nd place in the overall title and 3rd in the FIS Slopestyle Rankings! 🥈🥉 What an incredible accomplishment by an exceptional athlete. Congratulations, Tess! 🫶 #weareskiing #freestyle #bent

Ending the season on a high note, @tessledeux landed her last run and finished with a gold medal in the final Slopestyle competition of the season! 💪 Tess also clinched 2nd place in the overall title and 3rd in the FIS Slopestyle Rankings! 🥈🥉 What an incredible accomplishment by an exceptional athlete. Congratulations, Tess! 🫶 #weareskiing #freestyle #bent

@ATOMIC SKIING
1 equipo, 6 Globos 🔮 Shiffrin, Goggia, Kilde y Braathen, los mejores de la Copa del Mundo #weareskiing #redster

1 equipo, 6 Globos 🔮 Shiffrin, Goggia, Kilde y Braathen, los mejores de la Copa del Mundo #weareskiing #redster

@ATOMIC SKIING
1 équipe, 6 Globes 🔮 Shiffrin, Goggia, Kilde et Braathen, les meilleurs de la coupe du monde. #weareskiing #redster

1 équipe, 6 Globes 🔮 Shiffrin, Goggia, Kilde et Braathen, les meilleurs de la coupe du monde. #weareskiing #redster

@ATOMIC SKIING
Quando la meta è raggiunta si aprono sempre nuovi scenari per la discesa 😍❄️ ovviamente spinti dalla personale aspirazione e dalla nostra collezione #Backland: https://bit.ly/SkiTouringAtomic #weareskiing

Quando la meta è raggiunta si aprono sempre nuovi scenari per la discesa 😍❄️ ovviamente spinti dalla personale aspirazione e dalla nostra collezione #Backland: https://bit.ly/SkiTouringAtomic #weareskiing

@ATOMIC SKIING
Il brand Atomic orgoglioso di essere stato a fianco di Fondazione Cortina in occasione delle recenti Finali della Coppa del mondo di sci alpino paralimpico, straordinario evento capace di toccare le corde più sensibili di tutti noi e che ci ha fatto capire una volta di più l'assoluto valore dello sport, per tutti! ❤️❄️ ➡️ “Lavorare con Fondazione Cortina rappresenta per la nostra azienda un valore aggiunto notevolissimo” afferma Emilio Fontana - Atomic International. “Con Fondazione, infatti, costruiamo insieme iniziative e progetti che riguardano lo sci alpino ma anche lo sci alpinismo e le discipline paralimpiche, in un’ottica di sviluppo innovativo e dinamico di tutto ciò che riguarda il mondo della neve”. Grazie a tutti di ❤️ per questa straordinaria esperienza! #weareskiing #redtser #tothenext #fondazionecortina

Il brand Atomic orgoglioso di essere stato a fianco di Fondazione Cortina in occasione delle recenti Finali della Coppa del mondo di sci alpino paralimpico, straordinario evento capace di toccare le corde più sensibili di tutti noi e che ci ha fatto capire una volta di più l'assoluto valore dello sport, per tutti! ❤️❄️ ➡️ “Lavorare con Fondazione Cortina rappresenta per la nostra azienda un valore aggiunto notevolissimo” afferma Emilio Fontana - Atomic International. “Con Fondazione, infatti, costruiamo insieme iniziative e progetti che riguardano lo sci alpino ma anche lo sci alpinismo e le discipline paralimpiche, in un’ottica di sviluppo innovativo e dinamico di tutto ciò che riguarda il mondo della neve”. Grazie a tutti di ❤️ per questa straordinaria esperienza! #weareskiing #redtser #tothenext #fondazionecortina

@ATOMIC SKIING
What a final week(end) to finish off the season! 💪 Our Redster athletes won six globes in 2022/23🔮 @mikaelashiffrin took home the overall, the GS and the SL globe and set another two records on the last day 🤷‍♀️ @iamsofiagoggia and @akilde both defended their downhill titles 🚀 @pinheiiiroo was unshakable on Sunday and won his first SL globe! 🕺 #weareskiing #redster #🔮

What a final week(end) to finish off the season! 💪 Our Redster athletes won six globes in 2022/23🔮 @mikaelashiffrin took home the overall, the GS and the SL globe and set another two records on the last day 🤷‍♀️ @iamsofiagoggia and @akilde both defended their downhill titles 🚀 @pinheiiiroo was unshakable on Sunday and won his first SL globe! 🕺 #weareskiing #redster #🔮

@ATOMIC SKIING
¡Y tanto que nos vimos! 88 victorias en la temporada 22/23 y 5 Globos de Cristal acumulados hasta el día de hoy 🔮 #sheskis #redster #weareskiing

¡Y tanto que nos vimos! 88 victorias en la temporada 22/23 y 5 Globos de Cristal acumulados hasta el día de hoy 🔮 #sheskis #redster #weareskiing

@ATOMIC SKIING
It takes a couple of good runs, a looot of fast turns, and today also some nerves of steel to win this globe. Lucas, you showed all of that! Congrats on our first crystal globe 👏✌️ #weareskiing #redster

It takes a couple of good runs, a looot of fast turns, and today also some nerves of steel to win this globe. Lucas, you showed all of that! Congrats on our first crystal globe 👏✌️ #weareskiing #redster

@ATOMIC SKIING

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria
Atomic Website
Atomic Magazine