Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.
ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o
Atomic, a global leader in the design, construction and manufacturing of the finest winter sports equipment, today proudly announces it has joined forces with the outdoor company, BLISTER, to provide Atomic’s team of international freeski athletes with BLISTER+ outdoor injury insurance.
Atomic applauds Athlete and Creative Director Freeski, Chris Benchetler, as he announces his collaboration with the Grateful Dead which will debut in Fall 2025. Mountains of the Moon, currently in production, is an immersive experience featuring music by the Grateful Dead and produced in partnership with Arc’teryx.
Chris Benchetler is accompanied by fellow Atomic athletes Dennis Ranalter and M
[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri
ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria
