Latest news

Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action

Ski Industry Climate Summit 2023: A Promising Success in Advancing Climate Action

Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter

The ATOMIC headquarters and ski factory in Altenmarkt, Austria

ATOMIC RELEASES CLIMATE IMPACT STATEMENT AND ANNOUNCES GLOBAL PARTNERSHIP WITH PROTECT OUR WINTERS

Ski equipment manufacturer Atomic has released its first annual climate impact report and announced a global partnership with Protect Our Winters (POW) for 2023.

31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP

31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP

Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we

The US Ski Racer now holds record of most world cup wins won by any (male or female) athlete

MIKAELA SHIFFRIN IS THE ALL-TIME LEADER IN WC VICTORIES

March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.

INTRODUCING THE RESPONSIBLY REDESIGNED BACKLAND LINE THAT CLIMBS AND SKIS BETTER WHILE CUTTING EMISSIONS

TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT

Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.

MAXIMUM VERSATILITY, PERFORMANCE, AND A DIALED-IN FIT POWERED BY THE BOA® FIT SYSTEM

HAWX ULTRA XTD – THE ULTIMATE ALL-MOUNTAIN CROSSOVER BOOT

Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.

HIGH-DEFINITION CONTRAST, VISIBILITY AND STYLE IN ALL LIGHT CONDITIONS AND TERRAINS

FOUR PRO HD PHOTO: NEW ATOMIC GOGGLES FOR PROGRESSIVE SKIERS

Launching January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure.

Upcoming events

ATOMIC Media Day 2023

ATOMIC Media Day 2023

Event date 12 October 2023 12:00 – 16:00

Location Atomic Pro Center, Altenmarkt im Pongau, Austria

Social media

Le Redster X apporte plaisir et polyvalence sur toutes les pistes. C'est le ski qu'il vous faut pour les grandes courbes et les virages rapides ❄️ https://www.atomic.com/fr-fr/collection-redsterx #weareskiing #redsterx

Le Redster X apporte plaisir et polyvalence sur toutes les pistes. C'est le ski qu'il vous faut pour les grandes courbes et les virages rapides ❄️ https://www.atomic.com/fr-fr/collection-redsterx #weareskiing #redsterx

@ATOMIC SKIING
El Redster X aporta diversión y versatilidad a todas las pistas. El único esquí que necesitas para grandes curvas y giros cortos y juguetones https://www.atomic.com/es-es/collection-redsterx #weareskiing #redsterx

El Redster X aporta diversión y versatilidad a todas las pistas. El único esquí que necesitas para grandes curvas y giros cortos y juguetones https://www.atomic.com/es-es/collection-redsterx #weareskiing #redsterx

@ATOMIC SKIING
Whether it’s surfing the deepest powder, slashing crazy steep pillow lines, or stomping landings in the park, the Bent is here to unite the spirit of freeskiing with a community of skiers destined to leave their own mark on the mountain. It is great to have such an amazing team rocking the Bents: @tonjekvivik on the 120s, @ari_tricomi and @nickmcnutt on the 110s, @jossiwells on the 100s, @nicoporteous on the 90s, @luketharrold on the 85s and many-many more athletes on all the Bents! 🔥🫶 📸: @christianpondella @_cammcleod_ @noah_wallace #weareskiing #bent #bentfamily

Whether it’s surfing the deepest powder, slashing crazy steep pillow lines, or stomping landings in the park, the Bent is here to unite the spirit of freeskiing with a community of skiers destined to leave their own mark on the mountain. It is great to have such an amazing team rocking the Bents: @tonjekvivik on the 120s, @ari_tricomi and @nickmcnutt on the 110s, @jossiwells on the 100s, @nicoporteous on the 90s, @luketharrold on the 85s and many-many more athletes on all the Bents! 🔥🫶 📸: @christianpondella @_cammcleod_ @noah_wallace #weareskiing #bent #bentfamily

@ATOMIC SKIING
Verspielt, Progressiv, Lässig - Bent Chetler. Egal ob Park oder Powder, die Bent-Familie steht dir in jedem Terrain zur Seite. Sieh dir die neuen Designs von Chris Benchetler an und lasse deiner Fantasie freien Lauf. ❄️💭 https://www.atomic.com/de-ch/bent #weareskiing #bent #freeride #freestyle

Verspielt, Progressiv, Lässig - Bent Chetler. Egal ob Park oder Powder, die Bent-Familie steht dir in jedem Terrain zur Seite. Sieh dir die neuen Designs von Chris Benchetler an und lasse deiner Fantasie freien Lauf. ❄️💭 https://www.atomic.com/de-ch/bent #weareskiing #bent #freeride #freestyle

@ATOMIC SKIING
Maverick y Maven. La historia de un nuevo esquí all-mountain 🗻 Desarrollado, probado y validado en América del Norte, donde cada montaña atrae a un perfil diferente de esquiador y un estilo que require de características únicas en un esquí todo terreno https://www.atomic.com/es-es/maverick-maven #weareskiing #maverick

Maverick y Maven. La historia de un nuevo esquí all-mountain 🗻 Desarrollado, probado y validado en América del Norte, donde cada montaña atrae a un perfil diferente de esquiador y un estilo que require de características únicas en un esquí todo terreno https://www.atomic.com/es-es/maverick-maven #weareskiing #maverick

@ATOMIC SKIING
Maverick et Maven. L’histoire d'un nouveau ski all-mountain 🗻 developpé, testé et validé en Amerique du Nord, où chaque montagne attire des skieurs différents, aux styles nécessitant des capacités tout-terrain uniques, les skis Maverick & Maven séduisent tous les skieurs, sur n'importe quelle montagne https://www.atomic.com/fr-fr/maverick-maven #weareskiing #maverick

Maverick et Maven. L’histoire d'un nouveau ski all-mountain 🗻 developpé, testé et validé en Amerique du Nord, où chaque montagne attire des skieurs différents, aux styles nécessitant des capacités tout-terrain uniques, les skis Maverick & Maven séduisent tous les skieurs, sur n'importe quelle montagne https://www.atomic.com/fr-fr/maverick-maven #weareskiing #maverick

@ATOMIC SKIING
New Drop Alert! 🔥 Explore our latest designs and new products, everything you need for an epic winter season. 🙌 Check out the stories for our new collections! 👆 #weareskiing

New Drop Alert! 🔥 Explore our latest designs and new products, everything you need for an epic winter season. 🙌 Check out the stories for our new collections! 👆 #weareskiing

@ATOMIC SKIING
Notre nouvelle collection est à présent disponible sur Internet ! Rendez-vous vite sur notre site et soyez le premier informé des nouveautés phares de la saison 🎿 https://www.atomic.com/fr-fr #weareskiing

Notre nouvelle collection est à présent disponible sur Internet ! Rendez-vous vite sur notre site et soyez le premier informé des nouveautés phares de la saison 🎿 https://www.atomic.com/fr-fr #weareskiing

@ATOMIC SKIING
¡Nuestra nueva colección ya está disponible en la web! Corre a nuestra web y sé el primero en conocer las novedades clave de la temporada 🎿 https://www.atomic.com/es-es #weareskiing

¡Nuestra nueva colección ya está disponible en la web! Corre a nuestra web y sé el primero en conocer las novedades clave de la temporada 🎿 https://www.atomic.com/es-es #weareskiing

@ATOMIC SKIING
Ce le facciamo due curve con Alex Vinatzer? 😍🇮🇹 ➡️ Guarda il suo ultimo reel: https://bit.ly/AlexVinatzerReel #weareskiing #redster

Ce le facciamo due curve con Alex Vinatzer? 😍🇮🇹 ➡️ Guarda il suo ultimo reel: https://bit.ly/AlexVinatzerReel #weareskiing #redster

@ATOMIC SKIING
New product for every adventure! Head over to our website to check out the new collections: https://www.atomic.com/en

New product for every adventure! Head over to our website to check out the new collections: https://www.atomic.com/en

@ATOMIC SKIING
No podemos esperar a disfrutar como niños con esto... 😍❄️ #weareskiing

No podemos esperar a disfrutar como niños con esto... 😍❄️ #weareskiing

@ATOMIC SKIING

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria
Atomic Website
Atomic Magazine