Latest news

Selected news

Selected news

  • Atomic Advances Nordic Racing Innovation with New Redster S9 Carbon BOA

    New for the 2026/27 season, Atomic introduces the new Redster S9 Carbon BOA, its most advanced Nordic race boot to date, combining innovative fit technologies, race-proven construction, and World Cup-validated performance.

    Developed alongside Atomic athlete Ansgar Evensen and refined throughout the World Cup season, including at the World Championships in Trondheim, Norway, the boot is eng

  • Atomic Debuts New Skiwear Collection for 2026/27

    Built by skiers, refined over seasons. Rooted in alpine heritage and reimagined for how people ski today, Atomic skiwear brings a modern approach to alpine performance.
    The latest Atomic skiwear and apparel collection is designed for all-mountain and resort performance in constantly changing mountain conditions. Every piece is built for mobility, weather protection, and layering efficie

  • Atomic Expands Its Helmet Collection with New Savor GT Models

    A great helmet is one you forget you're wearing.

    That's the philosophy behind Atomic's helmet collection and the inspiration for itsnew Savor GT AMID Visor Photo and Savor GT AMID for Winter 2026/27. Designedfor skiers who want comfort, confidence, and protection without distraction, bothhelmets deliver Atomic's signature fit alongside advanced safety technologies.
    At Atomic, protection

  • Atomic announces leadership transition as Wolfgang Mayrhofer retires and Michael Absmaier is appointed President


    Altenmarkt, Austria — October 19th, 2026
    Atomic today announced that Wolfgang Mayrhofer will retire as President at theend of 2026, concluding a career of more than four decades with the brand. Hewill be succeeded by Michael Absmaier, currently Atomic’s CFO & VP BusinessDevelopment, effective January 1, 2027. Anssi Lampinen is appointed Atomic’snew CFO. Mayrhofer will continue to advis

    Atomic announces leadership transition

  • Atomic Launches Nexus: Intuitive Performance Meets Effortless Entry

    For decades, skiers have accepted a tradeoff: easy-entry boots sacrifice performance, while high-performance boots can be difficult to get on and off. With the all-new Nexus, Atomic eliminates thatcompromise through an entirely new boot construction that delivers intuitive performance withoutsacrificing convenience.

    Designed for progressive on-piste and all-mountain skiers, Nexus rethinks

  • Home Game Before the Home Race: Atomic Brings Its Redster Team Together in Altenmarkt Ahead of Sölden

    13 athletes, 28 Crystal Globes and six Olympic gold medals: At its 2026 Media Day, Atomic brought its World Cup team together at its Altenmarkt headquarters, right next to where its racing skis are developed and made, just two weeks before the season opener in Sölden.
    Altenmarkt im Pongau, October 8, 2026 – This year, the road to Sölden starts in Altenmarkt. Atomic welcomed more than 60 journal

  • Announcement: Mikaela Shiffrin 2026-27 Season

    Mikaela Shiffrin Frames 2026-27 as a “Season of Exploration”
    Mikaela Shiffrin, the greatest alpine ski racer of all time, to put more focus on GS and super-G while racing select slaloms, beginning at the Stifel Killington Cup
    Announcement SummaryMikaela Shiffrin shares her approach to the 2026-27 season in a new video on her YouTube channel on Tuesday, October 6, 2026. She is calling it “The

Upcoming events

Social media

💯 a Jesolo il futuro dello sci alpino parla Atomic ✔️ Per il secondo anno consecutivo, Atomic ha scelto il prestigioso palcoscenico delle Energiapura Series di Jesolo per presentare il progetto internazionale “Juniors to Champions”, iniziativa dedicata alla crescita e alla valorizzazione dei giovani talenti dello sci alpino. ➡️ Un appuntamento che rappresenta molto più di una semplice presentazione: è la conferma dell’impegno concreto del marchio austriaco nel sostenere la nuova generazione di atleti attraverso un percorso che unisce formazione, esperienza internazionale, supporto tecnico e ispirazione. ➡️ A rendere ancora più speciale la giornata è stata la presenza di Tanguy Nef, atleta Atomic e protagonista ai Giochi Olimpici Invernali Milano Cortina 2026, che ha condiviso la propria esperienza con i giovani sciatori, dimostrando come passione, impegno e determinazione possano trasformare un sogno in realtà. 💥 Al centro del progetto una squadra di promettenti atlete e atleti delle categorie Ragazzi e Allievi, accomunati dalla voglia di crescere e di costruire il proprio futuro sugli sci. Un percorso che guarda lontano e che trova nella piattaforma Atomic Redster, oggi tra le più vincenti del panorama internazionale, un punto di riferimento tecnico e sportivo. Per Atomic, investire nei giovani significa investire nel futuro dello sci alpino, creando un collegamento diretto tra il mondo delle competizioni giovanili e il massimo livello internazionale. Le atlete e gli atleti Juniors to Champions ⬇️⬇️⬇️ ✅ Amy Happacher (2010) ▪️ Carmen Gschliesser (2010) ▪️ Letizia Heiss Wenter (2011) ▪️ Bianca Manenti (2011) ▪️ Anna Reita (2011) ▪️ Anny Troiano (2011) ▪️ Sveva Di Gallo (2013) ▪️ Mia Niederkofler (2013) ✅ Giorgio Zanardi (2010) ▪️ Giacomo Senigagliesi (2011) ▪️ Mattia Vinatzer (2011) ▪️ Tommaso Zanardi (2013) ▪️ Jakop Pixner (2014) ▪️ Mattia Telefsoro (2014) #AtomicSki #JuniorsToChampions #WeAreSkiing #Redster

@ATOMIC SKIING

Every journey leaves its mark 🤍   @mirjampuchner is stepping away from racing after a journey that gave us so many unforgettable moments together. One Olympic medal. One World Championship medal. Two World Cup victories. Nine World Cup podiums.   Having spent her entire career on Atomic, Mirjam has been more than an athlete to us. A trusted partner and someone we could always count on, on and off the slopes.   Mirjam, thank you for the trust, the dedication and all the memories. You will always be part of the Atomic family!   👉 Swipe until the end for a special message from her biggest supporter.   #weareskiing #fasteralways

@ATOMIC SKIING

IL DNA VINCENTE REDSTER TORNA PROTAGONISTA TRA STELVIO, PRO CENTER E RACING POINT ATOMIC ➡️ Atomic Italia rinnova anche per l’estate 2026 l’appuntamento con gli Atomic Summer Racing Ski Test, il progetto dedicato ad atleti, Sci Club e professionisti della neve che da sette anni rappresenta un riferimento per innovazione, performance e sviluppo tecnico nello sci alpino agonistico. 💥 Protagonista assoluta la gamma Redster, erede diretta di una stagione internazionale straordinaria, culminata con medaglie olimpiche, Coppe di specialità e podi in Coppa del Mondo. ❄️ Il ghiacciaio dello Stelvio, luogo simbolo della preparazione estiva dello sci alpino internazionale, sarà ancora una volta il cuore dell’attività, insieme alla rete degli Atomic Pro Center e Racing Point presenti sul territorio italiano. Atomic Pro Center: ▪️APC Rossini Sport ▪️ APC Spitaler Sport ▪️ APC Technosport Racing Point: ▪️ Cortina Pro Sport ▪️ Mountain Life ▪️ Noleggio Delpero ▪️ Oliver Ski ▪️ Punto Sport ▪️ Skiverleih Gufler ▪️ Cras Dal Bimbo ▪️ GB Ski Club ▪️ Bodo Sport #weareskiing #redster

@ATOMIC SKIING

This season saw the Backland skimo team reach new heights. At a defining moment for ski mountaineering, five Olympic medals were collected as the sport made its Olympic debut. From the season kick-off to the finals, they powered up the hills and crushed the downhills to earn overall and discipline globes and claimed 14 World Cup victories. In the most iconic skimo races they ran on airy ridges above the 3000m mark and skied the steepest couloirs to celebrate 16 podiums.     👉 Dive into the full recap article through our stories or via the link in our bio 📖   #weareskiing

@ATOMIC SKIING

➡️ Il 25 aprile, al Mottolino Fun Mountain di Livigno, Atomic ha acceso l’energia del freeski con una giornata capace di andare oltre lo sport: un’esperienza autentica fatta di condivisione, creatività e visione. In uno scenario che guarda ai Giochi Olimpici Invernali Milano Cortina 2026, Mottolino si conferma epicentro internazionale del freestyle, mentre Atomic rafforza il proprio ruolo di partner tecnico d’eccellenza. 🔥 Oltre 400 rider e appassionati hanno animato lo Snowpark tra Big Air Jam Session, Pozza Slash – la più alta d’Italia – e la preview della nuova Bent Series 2026/27. Nel pomeriggio, l’Headquarter Mottolino ha accolto Chris Benchetler per un momento unico tra Bent Museum e la première del film Mountains of the Moon. Un mix di adrenalina, stile e cultura freeski che rafforza il legame con la community e ispira le nuove generazioni B-A-A-M! 💥💥💥 #Atomic #weareskiing #Bentchetler #Mottolino

@ATOMIC SKIING

🚨Double Backland Mont Blanc Fastest Known Time! @matheo_jacquemoud and @samuelequy clocked 4h41min 24sec from Chamonix to the top of Europe and back down. After racing many team events together tracks parted a bit. Mathéo followed own projects like his L’intégrale des Alpes’ and lately the FKT on the Haute Route – ironically taking this one away just from Samuel. Samuel continued in racing mode and finished this season with a victory at the Patrouille des Glaciers. Attempting a speed record like this as a team is tricky. The effort is short but very technical, and both athletes need to manage their pace carefully. Their strategy was clear. Samuel pushed the speed early and built a small gap at high altitude, but Mathéo stayed close behind and never out of sight. Higher up, where the air is thinner, Mathéo closed the gap, and he was especially strong on the descent back down. In the end, they crossed the finish together, proving that teamwork still mattered most. Chapeau Sam and Mathéo! 📸: @noa_barrau @victor_barcus #weareskiing

@ATOMIC SKIING

@celioperillatpessey and @samuelequy claim victory at the Patrouille des Glaciers, one of ski mountaineering’s most iconic and demanding races. 57 km. 4,400 m of climbing. Perfect conditions, a relentless pace, and flawless teamwork.
Célia with her team drives the race to a record‑setting performance, finishing not only first among women but also inside the top 10 overall. Samuel and his teammates stay composed after a tough start, manage the sections on rope and the descents best, and let the elastic break to the team of @remi_bonnet on the final climb to secure the first ever French men’s victory at the PDG.   A season finished at the very top.   #weareskiing

@ATOMIC SKIING
Enter your email address to follow Atomic Skiing on Mynewsdesk

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Atomic Skiing.

Okay