Latest news

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  19 January 2026 10:45

  Atomic Introduces Shift² 16 MN: Proven Free-Touring Binding, Refined for Big-Mountain Performance

  Altenmarkt, Austria – January, 2026 – Atomic expands its hybrid binding portfolio with the Shift² 16 MN, the next evolution of one of the most popular free-touring binding. Developed in close collaboration with the Atomic Freeride team, the Shift² 16 MN is designed for skiers who demand efficient uphill performance and uncompromising confidence on the descent.
  Working closely with Atomic athlet

• A Modern Tribute to a Skiing Legend

  13 January 2026 11:00

  (Altenmarkt, Austria – January 2025) – Atomic is bringing racing heritage back to the slopes with the launch of the limited edition X9S Beta Race 10.26 – a modern high-performance ski inspired by the original model ridden by Austrian legend Hermann Maier. Blending retro design with contemporary race technology, the ski is a tribute to Maier’s legacy and a nod to Atomic’s roots in World Cup racing.

  

• Atomic and Arc’teryx Expand Grottoflage Collaboration for 2025

  3 December 2025 10:00

  (December 3, 2025) – Building on last season’s sold-out success, Atomic and Arc’teryx return this month with an expanded Grottoflage Collection, a limited-edition collaboration that fuses precision engineering and bold design across skis, helmets, goggles, poles, and apparel.
  For 2025, the collaboration introduces two completely new freeride setups: the Maverick 105 CTI Arc’teryx Edition, the a

  

• Third edition of the Ski Industry Climate Summit to take place in Bolzano, Italy

  20 November 2025 17:14

  (Bolzano, November 2025) – The international ski and winter sports industry will gather for the third edition of the Ski Industry Climate Summit, taking place January 13–15, 2026, at Fiera Bolzano in Italy, alongside the Pro Winter Show. As climate change continues to challenge winter sports, the industry’s commitment to transformative action has never been stronger. Brands, resorts, companies, an

  

• Everything there is to know about ski boots

  19 November 2025 14:32

  Altenmarkt, Austria – November, 2025 –Leading ski equipment manufacturer Atomic just published a ski boot platform that delivers an in-depth resource on fit, features and performance. The intuitive online tool is designed to help skiers find the right ski boot in terms of all related factors. A Learn section addresses the fundamental knowledge needed to understand the uniqueness of foot shapes and

  

• Atomic product highlights 2025/26

  28 October 2025 10:00

  With innovative technologies, intelligent design, and a clear focus on performance, Atomic is once again setting new standards for Winter 2025/26. From high-performance skis and precision-engineered boots to advanced protection and fit systems, the latest product highlights combine functionality, comfort, and style for skiers across all disciplines.
  ATOMIC Hawx Ultra 130 S Dual Boa ski boots –

  

• From World Cup to Park and Powder – Atomic introduces the Remedy 130 ski boot for freeskiers

  20 October 2025 14:19

  (Altenmarkt, Austria, October 2025) Atomic is launching the Remedy 130, a ski boot designed for ambitious freeskiers looking for uncompromising power transmission, stability, and shock-absorbing performance in demanding freeski terrain. Backed by more than 60 years of World Cup experience and alpine racing success, the boot combines proven racing pedigree with the expertise of freeski athletes who

  

Social media

Tonight, the Winter Olympic Games begin. Soon the flame will burn bright and every athlete will chase a dream years in the making. Tap to hear what @tanguynef, @iamsofiagoggia, @pinheiiiroo, @mikaa_ver, @blancmalo and @mikaelashiffrin say about this special moment. #Olympics #MilanoCortina2026 #weareskiing #fasteralways

@ATOMIC SKIING

The calm before the storm as @blancmalo, @schwarz_marco and @mikaelashiffrin fine‑tune every move and every breath, building towards the start of @Olympics. #Olympics #RoadToMilanoCortina2026 #weareskiing #fasteralways

@ATOMIC SKIING

@pinheiiiroo is rewriting his own chapter in ski racing history. He’s now carving a new path for Brazil, a journey fueled by purpose, not pressure. His vision goes beyond medals, it’s about inspiring a generation to dream bigger than the slopes. “I’m trying to enter the Games with nothing but love and connection to my purpose and ski the way I am.” This is more than a comeback. It’s a statement. #Olympics #RoadToMilanoCortina2026 #weareskiing #fasteralways

@ATOMIC SKIING

Reflection, refined. Crafted from stainless-steel and engineered for absolute precision, the Volant 9000 turns every run into a masterclass in control. Every detail intentional. Every response deliberate. Confidence reflected in every line you draw across the mountain. Available now on atomic.com. #weareskiing

@ATOMIC SKIING

The Volant 5000 is everything Volant stands for. Inimitable style, the highest-quality build materials, confident performance. It’s a ski, that becomes a tool for self-reflection, translating movement and feedback into confidence through control. Available now on atomic.com or via the link in our bio. #weareskiing

@ATOMIC SKIING

In reflection, confidence finds its form. Crafted with stainless-steel construction, the Volant ski range mirrors the mindset of its skier – composed, precise and quietly confident. Our new arrivals are now live on atomic.com. #weareskiing

@ATOMIC SKIING

Carve with confidence. The new Cloud and Redster collections have landed, 🔗 in our bio. #weareskiing

@ATOMIC SKIING

Proven on the Freeride World Tour, the all-mountain Atomic Maverick 115 CTI ski delivers hard-charging freeride performance with off-piste versatility. Discover our newest drops via the 🔗 in our bio. #weareskiing

@ATOMIC SKIING

One boot. No boundaries. The Atomic Hawx Prime 130 S BOA is engineered for skiers who demand both comfort and exceptional performance, from first step-in to the last high-powered turn of the day. Shop our new arrivals via the 🔗 in our bio. #weareskiing

@ATOMIC SKIING

The pursuit of speed starts here. And it never stops. Faster. Always #weareskiing #fasteralways

@ATOMIC SKIING

Schladming at full volume. The details. The speed. The energy of the crowd. Final Slalom World Cup before @Olympics. #weareskiing #fasteralways #RoadToMilanoCortina2026 #Olympics

@ATOMIC SKIING

A pure all-conditions freeride ski, the women’s Atomic Maven 103 CTI is designed to charge hard and driven to explore new terrain. Check out the new arrivals via the 🔗 in our bio.   #weareskiing

@ATOMIC SKIING

Contacts

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  Denis Dietrich

  Press contact Global PR Manager Media Relations and Communications denis.dietrich@atomic.com +49 1517 2843377