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  • Home Game Before the Home Race: Atomic Brings Its Redster Team Together in Altenmarkt Ahead of Sölden

    13 athletes, 28 Crystal Globes and six Olympic gold medals: At its 2026 Media Day, Atomic brought its World Cup team together at its Altenmarkt headquarters, right next to where its racing skis are developed and made, just two weeks before the season opener in Sölden.
    Altenmarkt im Pongau, October 8, 2026 – This year, the road to Sölden starts in Altenmarkt. Atomic welcomed more than 60 journal

  • Announcement: Mikaela Shiffrin 2026-27 Season

    Mikaela Shiffrin Frames 2026-27 as a “Season of Exploration”
    Mikaela Shiffrin, the greatest alpine ski racer of all time, to put more focus on GS and super-G while racing select slaloms, beginning at the Stifel Killington Cup
    Announcement SummaryMikaela Shiffrin shares her approach to the 2026-27 season in a new video on her YouTube channel on Tuesday, October 6, 2026. She is calling it “The

  • Atomic Strengthens Global Commercial and Marketing Structure

    New leadership structure designed to improve trade support, market focus and global-to-local execution
    Atomic today announced six leadership appointments and a restructured global commercial and marketing organization, effective May 19th. The changes appoint new directors across three areas - Omnichannel Sales & Marketing, Strategic Accounts and Global Marketing - and are intended to simpli

  • Atomic Strengthens North American Leadership Structure to Support Future Growth

    Sean Kennedy promoted to General Manager, North America, as Atomic invests in leadership across product, operations, sales and marketing
    Atomic has announced a new leadership structure for North America, effective May 18th, designed to support the brand’s continued growth and strengthen its connection with skiers, retailers, reps and key accounts across the region.


    As part of the new stru

  • Winter sports unites for climate action at 3rd edition of climate summit

    Bolzano, Italy – January 21, 2026 – The third edition of the Ski Industry Climate Summit marked a significant step forward in scale, scope, and cross-sector participation. Last week, right after the Prowinter Show in Bolzano, the event by Atomic, Protect our Winters and the Winter Sports Sustainability Network brought together leading voices from across the winter sports ecosystem to align on clim

  • Atomic Introduces Shift² 16 MN: Proven Free-Touring Binding, Refined for Big-Mountain Performance

    Altenmarkt, Austria – January, 2026 – Atomic expands its hybrid binding portfolio with the Shift² 16 MN, the next evolution of one of the most popular free-touring binding. Developed in close collaboration with the Atomic Freeride team, the Shift² 16 MN is designed for skiers who demand efficient uphill performance and uncompromising confidence on the descent.
    Working closely with Atomic athlet

  • A Modern Tribute to a Skiing Legend

    (Altenmarkt, Austria – January 2025) – Atomic is bringing racing heritage back to the slopes with the launch of the limited edition X9S Beta Race 10.26 – a modern high-performance ski inspired by the original model ridden by Austrian legend Hermann Maier. Blending retro design with contemporary race technology, the ski is a tribute to Maier’s legacy and a nod to Atomic’s roots in World Cup racing.

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💯 a Jesolo il futuro dello sci alpino parla Atomic ✔️ Per il secondo anno consecutivo, Atomic ha scelto il prestigioso palcoscenico delle Energiapura Series di Jesolo per presentare il progetto internazionale “Juniors to Champions”, iniziativa dedicata alla crescita e alla valorizzazione dei giovani talenti dello sci alpino. ➡️ Un appuntamento che rappresenta molto più di una semplice presentazione: è la conferma dell’impegno concreto del marchio austriaco nel sostenere la nuova generazione di atleti attraverso un percorso che unisce formazione, esperienza internazionale, supporto tecnico e ispirazione. ➡️ A rendere ancora più speciale la giornata è stata la presenza di Tanguy Nef, atleta Atomic e protagonista ai Giochi Olimpici Invernali Milano Cortina 2026, che ha condiviso la propria esperienza con i giovani sciatori, dimostrando come passione, impegno e determinazione possano trasformare un sogno in realtà. 💥 Al centro del progetto una squadra di promettenti atlete e atleti delle categorie Ragazzi e Allievi, accomunati dalla voglia di crescere e di costruire il proprio futuro sugli sci. Un percorso che guarda lontano e che trova nella piattaforma Atomic Redster, oggi tra le più vincenti del panorama internazionale, un punto di riferimento tecnico e sportivo. Per Atomic, investire nei giovani significa investire nel futuro dello sci alpino, creando un collegamento diretto tra il mondo delle competizioni giovanili e il massimo livello internazionale. Le atlete e gli atleti Juniors to Champions ⬇️⬇️⬇️ ✅ Amy Happacher (2010) ▪️ Carmen Gschliesser (2010) ▪️ Letizia Heiss Wenter (2011) ▪️ Bianca Manenti (2011) ▪️ Anna Reita (2011) ▪️ Anny Troiano (2011) ▪️ Sveva Di Gallo (2013) ▪️ Mia Niederkofler (2013) ✅ Giorgio Zanardi (2010) ▪️ Giacomo Senigagliesi (2011) ▪️ Mattia Vinatzer (2011) ▪️ Tommaso Zanardi (2013) ▪️ Jakop Pixner (2014) ▪️ Mattia Telefsoro (2014) #AtomicSki #JuniorsToChampions #WeAreSkiing #Redster

@ATOMIC SKIING

Every journey leaves its mark 🤍   @mirjampuchner is stepping away from racing after a journey that gave us so many unforgettable moments together. One Olympic medal. One World Championship medal. Two World Cup victories. Nine World Cup podiums.   Having spent her entire career on Atomic, Mirjam has been more than an athlete to us. A trusted partner and someone we could always count on, on and off the slopes.   Mirjam, thank you for the trust, the dedication and all the memories. You will always be part of the Atomic family!   👉 Swipe until the end for a special message from her biggest supporter.   #weareskiing #fasteralways

@ATOMIC SKIING

IL DNA VINCENTE REDSTER TORNA PROTAGONISTA TRA STELVIO, PRO CENTER E RACING POINT ATOMIC ➡️ Atomic Italia rinnova anche per l’estate 2026 l’appuntamento con gli Atomic Summer Racing Ski Test, il progetto dedicato ad atleti, Sci Club e professionisti della neve che da sette anni rappresenta un riferimento per innovazione, performance e sviluppo tecnico nello sci alpino agonistico. 💥 Protagonista assoluta la gamma Redster, erede diretta di una stagione internazionale straordinaria, culminata con medaglie olimpiche, Coppe di specialità e podi in Coppa del Mondo. ❄️ Il ghiacciaio dello Stelvio, luogo simbolo della preparazione estiva dello sci alpino internazionale, sarà ancora una volta il cuore dell’attività, insieme alla rete degli Atomic Pro Center e Racing Point presenti sul territorio italiano. Atomic Pro Center: ▪️APC Rossini Sport ▪️ APC Spitaler Sport ▪️ APC Technosport Racing Point: ▪️ Cortina Pro Sport ▪️ Mountain Life ▪️ Noleggio Delpero ▪️ Oliver Ski ▪️ Punto Sport ▪️ Skiverleih Gufler ▪️ Cras Dal Bimbo ▪️ GB Ski Club ▪️ Bodo Sport #weareskiing #redster

@ATOMIC SKIING

This season saw the Backland skimo team reach new heights. At a defining moment for ski mountaineering, five Olympic medals were collected as the sport made its Olympic debut. From the season kick-off to the finals, they powered up the hills and crushed the downhills to earn overall and discipline globes and claimed 14 World Cup victories. In the most iconic skimo races they ran on airy ridges above the 3000m mark and skied the steepest couloirs to celebrate 16 podiums.     👉 Dive into the full recap article through our stories or via the link in our bio 📖   #weareskiing

@ATOMIC SKIING

➡️ Il 25 aprile, al Mottolino Fun Mountain di Livigno, Atomic ha acceso l’energia del freeski con una giornata capace di andare oltre lo sport: un’esperienza autentica fatta di condivisione, creatività e visione. In uno scenario che guarda ai Giochi Olimpici Invernali Milano Cortina 2026, Mottolino si conferma epicentro internazionale del freestyle, mentre Atomic rafforza il proprio ruolo di partner tecnico d’eccellenza. 🔥 Oltre 400 rider e appassionati hanno animato lo Snowpark tra Big Air Jam Session, Pozza Slash – la più alta d’Italia – e la preview della nuova Bent Series 2026/27. Nel pomeriggio, l’Headquarter Mottolino ha accolto Chris Benchetler per un momento unico tra Bent Museum e la première del film Mountains of the Moon. Un mix di adrenalina, stile e cultura freeski che rafforza il legame con la community e ispira le nuove generazioni B-A-A-M! 💥💥💥 #Atomic #weareskiing #Bentchetler #Mottolino

@ATOMIC SKIING

🚨Double Backland Mont Blanc Fastest Known Time! @matheo_jacquemoud and @samuelequy clocked 4h41min 24sec from Chamonix to the top of Europe and back down. After racing many team events together tracks parted a bit. Mathéo followed own projects like his L’intégrale des Alpes’ and lately the FKT on the Haute Route – ironically taking this one away just from Samuel. Samuel continued in racing mode and finished this season with a victory at the Patrouille des Glaciers. Attempting a speed record like this as a team is tricky. The effort is short but very technical, and both athletes need to manage their pace carefully. Their strategy was clear. Samuel pushed the speed early and built a small gap at high altitude, but Mathéo stayed close behind and never out of sight. Higher up, where the air is thinner, Mathéo closed the gap, and he was especially strong on the descent back down. In the end, they crossed the finish together, proving that teamwork still mattered most. Chapeau Sam and Mathéo! 📸: @noa_barrau @victor_barcus #weareskiing

@ATOMIC SKIING

@celioperillatpessey and @samuelequy claim victory at the Patrouille des Glaciers, one of ski mountaineering’s most iconic and demanding races. 57 km. 4,400 m of climbing. Perfect conditions, a relentless pace, and flawless teamwork.
Célia with her team drives the race to a record‑setting performance, finishing not only first among women but also inside the top 10 overall. Samuel and his teammates stay composed after a tough start, manage the sections on rope and the descents best, and let the elastic break to the team of @remi_bonnet on the final climb to secure the first ever French men’s victory at the PDG.   A season finished at the very top.   #weareskiing

@ATOMIC SKIING
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