Press release —
Atomic Launches Nexus: Intuitive Performance Meets Effortless Entry
For decades, skiers have accepted a tradeoff: easy-entry boots sacrifice performance, while high-performance boots can be difficult to get on and off. With the all-new Nexus, Atomic eliminates thatcompromise through an entirely new boot construction that delivers intuitive performance withoutsacrificing convenience.
Designed for progressive on-piste and all-mountain skiers, Nexus rethinks how a ski boot shouldfit, function, and perform. At the heart of the collection is NexStep Construction, a new bootarchitecture that combines the downhill performance of a traditional overlap boot with effortlessentry and exit, creating a more intuitive skiing experience from the moment you step in.
Headlining the collection is the Atomic Nexus 120 BOA, featuring a 101mm last and a powerfulflex. Integrated dual pivots work with NexStep Construction to balance comfort, mobility, andefficient power transmission, delivering confident performance from first chair to last run.
The QuickFlip Lever makes stepping in and out simple, while the Set-and-Forget cuff buckleminimizes the need for repeated adjustments throughout the day. A BOA® Fit System deliversprecise, micro-adjustable fit, while the Adaptive Fit System (AFS) Cuff allows skiers to fine-tunevolume. Inside, a Mimic Platinum Liner and Memory Fit technology create a personalized fit forlasting comfort and control.
The Nexus family offers a complete assortment of models with varying flex ratings, including the Nexus 130 BOA, Nexus 120 BOA, Nexus 110 BOA, Nexus 110, Nexus 105 BOA W, Nexus 95BOA W, and Nexus 95 W.
With Nexus, Atomic introduces a new approach to ski boot design that removes one of skiing'soldest compromises. Easy in. Powerful down. A ski boot designed for the way skiers want to skitoday.
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About ATOMIC
Founded in 1955, Atomic is one of the largest ski brands in the world. Based in the heart of the Austrian Alps, Atomic continues to develop the world’s finest winter sports equipment. From piste to powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward. Atomic’s products have helped redefine the skiing experience for skiers of all levels, from beginners to the greatest athletes including Mikaela Shiffrin.
