Press release —
Announcement: Mikaela Shiffrin 2026-27 Season
Mikaela Shiffrin Frames 2026-27 as a “Season of Exploration”
Mikaela Shiffrin, the greatest alpine ski racer of all time, to put more focus on GS and super-G while racing select slaloms, beginning at the Stifel Killington Cup
Announcement Summary
Mikaela Shiffrin shares her approach to the 2026-27 season in a new video on her YouTube channel on Tuesday, October 6, 2026. She is calling it “The Exploration Season”: more focus on giant slalom and super-G, and a reduced slalom schedule that begins at the Stifel Killington Cup. After 16 years of racing, her goal is unchanged: she aims to push her limits and become a better, faster ski racer.
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About ATOMIC
Founded in 1955, Atomic is one of the largest ski brands in the world. Based in the heart of the Austrian Alps, Atomic continues to develop the world’s finest winter sports equipment. From piste to powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward. Atomic’s products have helped redefine the skiing experience for skiers of all levels, from beginners to the greatest athletes including Mikaela Shiffrin.
