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Press release -

ATOMIC HOSTS FIRST SKI INDUSTRY CLIMATE SUMMIT TO UNITE MAJOR STAKEHOLDERS AND ADDRESS CLIMATE IMPACT

Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event will serve as a platform for collaboration on topics like common standards, circular systems and materials.

Scheduled for September 13th and 14th, 2023, in Salzburg, Austria the Ski Industry Climate Summit marks a significant milestone as the industry's major players gather under one roof for the first time. With more than 100 participants confirmed, including renowned brands such as Rossignol, Head, Salomon, Völkl, Burton, Niedecker, retailers like Decathlon, Sport Conrad, Blue Tomato, and organizations like the European Outdoor Group, Snowsports Industry Association, and many others, this event promises to shape the future of sustainable winter sports.


Salzburg, Österreich ©Tourismus Salzburg, Image: Breitegger Günter

During the two-day congress, attendees will engage in informative presentations, interactive workshops, and thought-provoking panel talks. Together, they will address critical challenges faced by the ski industry, focusing on material standards and innovation, circular systems, measuring standards, and effective communication strategies. By fostering collaboration and knowledge sharing, the summit aims to drive tangible solutions to reduce the industry's carbon footprint.

"We are proud to host the first Ski Industry Climate Summit and bring together key players from across the ski industry," says Helmut Holzer, Director Anticipation & Advanced Research at Atomic. "This summit represents a turning point, where major stakeholders can join forces, exchange ideas, and take collective action towards a more sustainable future. By working together, we can make significant progress in becoming an industry that is a role model in protecting our climate."

Ski assembly Atomic

The summit is an industry congress which invites all stakeholder who can contribute to answer questions like:

  • What are common standards we can use to improve efforts as hardgoods producers?
  • How can the ski industry secure less impactful (raw-) materials for their products?
  • How can the industry establish a viable circular system for hardgoods?
  • How can hard goods brands and retailers collaborate in a more efficient way?

By finding solutions these fundamental questions, participants aim to develop actionable strategies that will drive the industry towards a more sustainable and climate-resilient future.

The Ski Industry Climate Summit, organized by Atomic, represents an unparalleled opportunity for the ski industry to come together, share expertise, and catalyze meaningful change. This congress will lay the foundation for a united front in reducing the industry's climate impact and safeguarding the environment and climate that winter sports enthusiasts cherish.

For inquiries regarding this event contact: Denis Dietrich

About FESI: FESI (Federation of the European Sporting Goods Industry) is the representative association for the sporting goods industry in Europe, working to promote and protect the interests of the industry.

About Protect Our Winters (P.O.W.): Protect Our Winters is a global nonprofit organization that mobilizes the outdoor sports community to address the urgent threat of climate change and protect our planet's winter sports and mountain ecosystems.

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About ATOMIC

Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

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ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing

Atomic Str. 1
5541 Altenmarkt im Pongau
Austria