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Lucas Braathen Extends Partnership with Atomic

Press release -

Lucas Braathen Extends Partnership with Atomic

[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.

Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding success on the race course and demonstrating exceptional presence and character off the slopes. His contributions make him a respected and admired member of the Atomic family.

Christian Hoeflehner, Race Manager at Atomic, expressed his enthusiasm, stating, “We are extremely excited to extend our partnership with Lucas. His exceptional talent and dedication continue to inspire us, and we look forward to supporting him on his journey!”

Lucas recently announced his return to the Alpine Skiing World Cup, representing the Brazilian Ski Federation. His contract extension until 2028 covers the upcoming World Championships in 2025 & 2027, as well as the Winter Olympics in 2026. Since joining Atomic in 2019, Lucas has achieved 5 World Cup victories, secured 12 top-3 results, and earned his first crystal globe. Atomic Serviceman Tor Schjetne will continue to collaborate with Lucas, ensuring he receives the best equipment and tuning possible.

Lucas Braathen added: “I am so pleased to announce that I’ve signed with Atomic until 2028. I just want to thank Atomic for supporting me, believing in me, and even more importantly: allowing me to shape the art of skiing. Let’s get into it these next couple of years.”

The extension of this partnership reaffirms Atomic's commitment to supporting talented athletes like Lucas Braathen as they strive for excellence on the global stage.

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About ATOMIC

Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

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ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria