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Product Launch: ATOMIC BENT freeski family

Product Launch: ATOMIC BENT freeski family

Event date 10 January 2022 18:00 – 18:30

Location https://atomic.brandlive.com/atomic-bent-launch-media/en

Atomic is turning the page in the story of the Bent Chetler freeski series 

Join us when we reveal a brand new product line along with the creative mind of freeski legend and artist Chris Benchetler.

Born and raised in Mammoth Lakes, CA. Chris has spent nearly his entire life on snow. Starting with the alpine team he cut his teeth on the race course between gates, and years later started to graze beyond the GS course to the terrain park to explore further. His style and ingenuity quickly emerged onto the freeskiing competition scene with appearances on the sport’s biggest stages (X Games, U.S. Open, Gravity Games). Making the leap from amateur to professional at age 15, the evolution has continued to the backcountry for over two decades to become one of the sports most recognized athletes, both on and off the snow.

Chris has been the mastermind behind the widely successful Bent Chetler ski series. Him and Atomic will now open a new chapter in this success story.

MEET THE BRAND NEW BENT FAMILY OF FREESKIS – PLAYFUL PROGRESSION FROM FREERIDE TO FREESTYLE

Sign in Jan. 10th at 18:00 CET

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Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

ATOMIC - We are skiing

ATOMIC mit Sitz im österreichischen Altenmarkt ist der größte Skihersteller der Welt. Im Herzen der Alpen entwickelt und produziert das Unternehmen seit mehr als 60 Jahren Technologien für den Alpin-, Renn-, Skitouren-, und Langlaufsport. Die ATOMIC Austria GmbH ist Teil der Amer Gruppe und beschäftigt rund 750 Mitarbeiter. Als Marktführer in Qualität und technologischen Innovationen verkauft das Unternehmen seine Produkte weltweit in 49 Ländern. Mit ihrer Passion für den Skisport will die Marke ein besseres Erlebnis für Skifahrer jeder Könnensstufe schaffen.

Atomic Skiing
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria