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Categories: alpin

Atomic aims to drive the industry from commitment to action and responsibility

SKI INDUSTRY CONTINUES EFFORTS ON SUSTAINABILITY AT SECOND SUMMIT

Munich, December 2024 – The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations.

Connecting performance and aesthetics

LUCAS BRAATHEN AND ATOMIC UNVEIL LIMITED EDITION SKI

Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
Designed b

ATOMIC PRODUCT HIGHLIGHTS 2023/24

ATOMIC PRODUCT HIGHLIGHTS 2023/24

ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi

31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP

31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP

Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we

MAXIMUM VERSATILITY, PERFORMANCE, AND A DIALED-IN FIT POWERED BY THE BOA® FIT SYSTEM

HAWX ULTRA XTD – THE ULTIMATE ALL-MOUNTAIN CROSSOVER BOOT

Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.

NEW CONTRACT – NEW SERVICE-TEAM: SHIFFRIN CONTINUES WITH ATOMIC

NEW CONTRACT – NEW SERVICE-TEAM: SHIFFRIN CONTINUES WITH ATOMIC

The successful partnership between Mikaela Shiffrin and Atomic continues: The American ski-racer signed a contract with the Austrian ski manufacturer until 2024 and will continue to compete using skis, boots, bindings, and helmets from Altenmarkt for the next two seasons.

Skiing's first couple united also in success

WHEN PERSISTENCY PAYS OFF: THE STORIES BEHIND THE WINNER'S SMILE

21 victories, 58 podiums out of 74 races by 13 different athletes, and 4 crystal globes, including an Overall World Cup - the 2021/22 Alpine World Cup season was packed with successes and records. Behind these impressive numbers, however, you can find even more impressive stories.

FIT, COMFORT, AND PERFORMANCE

NEW MIMIC PROFESSIONAL LINER PROVIDES CUSTOM FOAM FIT FOR EVERY SKIER

Atomic presents a boot liner concept that opens up entirely new possibilities for every skier. The new ski boot line uses a liner with a modern and much more practical foam technology. The Mimic Professional liner combines comfort with performance through an ultra-precise fit.

FIT, CONFORT ET PERFORMANCE

LE NOUVEAU CHAUSSON MIMIC PROFESSIONNAL OFFRE UNE PERSONNALISATION PAR INJECTION POUR TOUS

Atomic présente un concept de chausson qui ouvre des possibilités entièrement nouvelles pour chaque skieur. La nouvelle ligne de chaussures de ski utilise un chausson doté d'une technologie d’injection moderne et beaucoup plus pratique. Le chausson Mimic Professional allie confort et performance grâce à un ajustement ultra-précis.

COMMENT CONSTRUIRE UN SKI QUE TOUT LE MONDE AIME

ATOMIC MAVERICK & MAVEN : NOUVEAUX SKIS ALL-MOUNTAIN POUR LES SKIEURS PAR LES SKIEURS

Atomic présente sa nouvelle gamme de skis all-mountain pour la saison 2021/2022 : Maverick (hommes) et Maven (femmes). Développés et mis au point grâce à des tests approfondis à travers l'Amérique du Nord et l'Europe, ils offrent une expérience de ski épique dans des conditions variables sur tous les types de terrain.

HOW TO BUILD A SKI THAT EVERYONE LIKES

ATOMIC MAVERICK & MAVEN: NEW ALL-MOUNTAIN SKIS FOR SKIERS BY SKIERS

Atomic introduces its new all-mountain ski series, Maverick (men’s) and Maven (women’s). Developed and fine-tuned through extensive testing across North America and Europe, they deliver an epic skiing experience in variable conditions across all terrain types.

ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing

Atomic Str. 1
5541 Altenmarkt im Pongau
Austria