Press release -
FOUR PRO HD PHOTO: NEW ATOMIC GOGGLES FOR PROGRESSIVE SKIERS
With the introduction of its brand-new Four Pro HD PHOTO goggles Atomic takes another step in driving skiing forward. Launched January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure. Featuring photochromatic HD lenses with automatic tint-adjustment plus an extra clear lens, they deliver intense contrast and visibility in all light conditions and terrains so skiers can see better and ski better, wherever they’re headed. The new Sealed Lens System prevents fogging, and a Live Fit Frame provides custom fit and comfort.
PHOTOCHROMIC HD LENS TECHNOLOGY
The new Atomic HD (High Definition) PHOTO lens technology delivers exceptional vision in all light conditions with one photochromic lens. It uses micro-crystals in the lens to divide white light into its six spectral colors, then amplifies the sensitive ones (blue and red), so skiers see everything in high-definition contrast with a greater sense of depth and supreme visibility to detect snow contours in a wide range of winter light conditions. In addition to that, HD PHOTO lenses also feature photochromic properties. On top of the perfect color, clarity and contrast, these lenses automatically adjust their tint levels to respond to changing light conditions – protecting skiers from glare and reducing eye fatigue.
NEW HIGHLIGHT PRODUCT: FOUR PRO HD PHOTO GOGGLES
For backcountry, park, all-mountain and everywhere in between: Atomic Four Pro HD PHOTO goggles come with both excellent visibility and an understated, urban-inspired look – made for progressive skiers who seek adventure in any terrain and every condition. Whatever the weather, the photochromatic HD lens automatically adapts to whatever light conditions you’re in – transitioning from light to dark and vice versa – for optimum exposure and high-definition contrast in any situation. Available in two different color versions (plus a clear extra lens in the box for night skiing) the cylindrical double lens provides a huge field of vision. Atomic’s new Sealed Lens System protects skiers from powder sprays and fogging, while and the Live Fit Frame with OTG Lite grooves follows the contours of your face, offering a comfortable, custom feel that's compatible with prescription glasses. With sustainability in mind, Four Pro HD PHOTO goggles are made with up to 35% recycled materials.
In addition to the top-of-the-line model, the Four Pro goggle family also includes Four Pro HD goggles with the same feature set but with regular (non-photochromatic) HD lenses as well as slightly slimmed-down Four HD goggles, plus the previously launched Four Q HD.
ALSO BRAND-NEW: REDSTER HD GOGGLES
Contrast and visibility are the buzzwords across the entire Atomic goggle range. To complement the 2023-24 offer, Atomic also launches a new line of Redster goggles powered by World Cup DNA for the upcoming season. Featuring a super-wide field of view with multiple HD lens options (including a replacement lens for low light conditions in each box) Redster HD goggles provide high-definition visibility and confidence-boosting contrast at any speed. They’re designed for skiers looking to perform at their best and come with Atomic’s new Sealed Lens System to allow fast skiing without fogging, while enabling a quick and easy lens switch when needed.
The Redster goggle family consists of Redster WC, Redster HD, and Redster JR HD RS models.
The new Atomic Four Pro and Redster goggles will be available January 2023.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.