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ATOMIC PRODUCT HIGHLIGHTS 2023/24

Press release -

ATOMIC PRODUCT HIGHLIGHTS 2023/24

ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE

Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency, and better floatation in powder. Cutting CO2 emissions by 30%, the new Backland skis are built with more (locally sourced) wood and less metal, fiberglass, and resin. A total of nine new models for men and women come in widths between 85 and 95mm. The lower-impact Backlands lead the way in Atomic’s responsible, purpose-built future ski design. Find the entire range in detail HERE.



ATOMIC Hawx Ultra XTD 130 BOA – THE PERFECT CROSSOVER BOOT

Hawx has been one of the world’s bestselling ski boot series for years. For the 2023/24 season, Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, including an enhanced Prolite construction plus a new Free/Lock mechanism, the top-end men’s and women’s models are equipped with the Alpine BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit. Available with flex options ranging from 110 to 130 (men’s) and 95 to 115 (women’s) respectively, the new Hawx Ultra XTD are perfect all-mountain crossover boots, delivering the best of alpine skiing performance and fit with best-in-class touring walkability. All details about the Hawx Ultra XTD 130 can be found HERE.

ATOMIC Four Pro HD PHOTO goggles – SEE BETTER, SKI BETTER

Launched in January 2023, the new Four Pro HD PHOTO goggles are edgy, urban-inspired performance goggles for progressive skiers in the backcountry, park, all-mountain and everywhere in between. Their cylindrical photochromic HD lenses automatically adjust their tint levels to respond to changing light conditions, delivering high-definition contrast and visibility whatever the weather and terrain. The new Sealed Lens System prevents fogging, while also making lens switches quick and easy. And a Live Fit Frame – compatible with prescription glasses – provides custom fit and comfort. The goggles are made with up to 35% recycled materials. Find all details HERE.

ATOMIC Backland XTD Carbon 120 – BEST-SKIING TOURING BOOTS

For the 2023/24 season, Atomic extends its successful Backland boot range with new all-round touring boots designed to power wider touring skis and climb anything: Backland XTD. Featuring a completely new and powerful shell construction, higher cuff, beefier liner, and stiffer flex, the top-of-the line Backland XTD Carbon 120 (GW) and its female counterpart Backland XTD Carbon 115 W deliver exceptional downhill performance yet climb like true touring boots with unimpeded cuff mobility. They are built around a medium fit with high customization potential, and they are available in a touring norm version with full rubber soles for maximum traction and in a GripWalk version for maximum binding versatility. Flex options range from 100 to 120 (men’s) and from 85 to 115 (women’s) respectively.

REDSTER FAMILY – BORN ON THE RACE COURSE, MADE FOR THE PISTE

Since its first appearance on the World Cup 10 years ago, Redster has come a long way. Today, the Redster family covers every aspect of high-performance on-piste skiing, offering a comprehensive range of skis for all piste conditions and for every type of skier. Complete with World Cup technology such as revolutionary Revoshock, Redster skis deliver a powerful, responsive, and smooth ride.

REDSTER G AND S – WORLD CUP PERFORMANCE

The original Redster G and S skis are made for high speeds, turning local mountains into race tracks. Whether it's fast, wide GS style arcs on the top-end Redster G9 Revoshock S, or quick, tight slalom turns on the Redster S9 Revoshock S, these models are designed for World Cup level performance.

REDSTER X – TURN-VERSATILITY AND SPEED

Designed with Multi Radius Sidecut, Redster X masters every turn radius – short or long – with confidence and speed. The top-of-the-line Redster X9S Revoshock S is for skiers who want versatility, and maximum performance – infused with World Cup heritage and a hefty dose of fun.

REDSTER Q – THE ONE-SKI SOLUTION FOR ALL PISTE CONDITIONS

With Multi Radius Sidecut and extra width underfoot, Redster Q is the perfect ski for for the changing conditions of all-day on-piste skiing. On top of the lineup, the Redster Q9 Revoshock S performs on morning hardpack, afternoon slush, and the variable snow of a storm day.

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About ATOMIC

Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 1000 people and has more than 65 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing with leading quality and technological innovations, the brand strives to drive skiing forward. ATOMIC is an Amer Sports brand.

Contacts

Denis Dietrich

Denis Dietrich

Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

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ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria