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This was ATOMIC MEDIA DAY 2021

This was ATOMIC MEDIA DAY 2021

Event date 7 October 2021 01:00 – 17:00

As every year the skiing and ski racing community got together at the best possible moment – two weeks before the official World Cup opening in Sölden. In a season with the winter olympics taking place in Beijing, Atomic’s top stars have gathered to meet share their thoughts at the Atomic Media Day 2021.

As covid has not quite released us from its constraints, this year’s edition was held in a virtual format. Our new platform provided by BrandLive  offered an exceptional, multi medial experience for updates, live interviews and media asset delivery.

Next to a keynote address from our General Manager Wolfgang Mayrhofer we offered exciting news and interviews with our top athletes:

Skimountaineering:

Davide Magnini
Remy Bonnet

Freeskiing:

Tess Ledeux
Nico Porteus
Oliwer Magnuson

Crosscountry Skiing:

Dario Cologna
Simen Hegstad Krüger

Alpine Skiing:

Mikaela Shiffrin
Sofia Goggia
Marco Schwarz
Aleksander Aamodt Kilde
Ester Ledecka
Manuel Feller
Filip Zubcic
Andreas Sander
Mauro Caviezel
Lucas Braathen

    You can revisit the ATOMIC Media Day 2021 at:

    https://atomicmediaday.showroo...

    Let us know if you have any questions or if you wish to be invited this event!

    #WEARESKIING

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    Contacts

    Denis Dietrich

    Denis Dietrich

    Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

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    ATOMIC - We are skiing

    ATOMIC exists to drive skiing forward.
    Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

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    Austria