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This was ATOMIC MEDIA DAY 2021

This was ATOMIC MEDIA DAY 2021

Event date 7 October 2021 01:00 – 17:00

As every year the skiing and ski racing community got together at the best possible moment – two weeks before the official World Cup opening in Sölden. In a season with the winter olympics taking place in Beijing, Atomic’s top stars have gathered to meet share their thoughts at the Atomic Media Day 2021.

As covid has not quite released us from its constraints, this year’s edition was held in a virtual format. Our new platform provided by BrandLive  offered an exceptional, multi medial experience for updates, live interviews and media asset delivery.

Next to a keynote address from our General Manager Wolfgang Mayrhofer we offered exciting news and interviews with our top athletes:


Davide Magnini
Remy Bonnet


Tess Ledeux
Nico Porteus
Oliwer Magnuson

Crosscountry Skiing:

Dario Cologna
Simen Hegstad Krüger

Alpine Skiing:

Mikaela Shiffrin
Sofia Goggia
Marco Schwarz
Aleksander Aamodt Kilde
Ester Ledecka
Manuel Feller
Filip Zubcic
Andreas Sander
Mauro Caviezel
Lucas Braathen

    You can revisit the ATOMIC Media Day 2021 at:


    Let us know if you have any questions or if you wish to be invited this event!




    Denis Dietrich

    Denis Dietrich

    Press contact Global PR Manager Media Relations and Communications +49 1517 2843377

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