MIKAELA SHIFFRIN IS THE ALL-TIME LEADER IN WC VICTORIES
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.
Kalvå signs new 2-year contract with Atomic
Anne Kjersti has signed a new contract until spring 2025 with Atomic
HAWX ULTRA XTD – THE ULTIMATE ALL-MOUNTAIN CROSSOVER BOOT
Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.
FOUR PRO HD PHOTO: NEW ATOMIC GOGGLES FOR PROGRESSIVE SKIERS
Launching January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure.
WENG SISTERS CONTINUE PARTNERSHIP WITH ATOMIC
Atomic is proud to announce that two of the most valuable contributors extended their contract with the Austrian Ski brand: Tiril and Lotta Udnes Weng.
ATOMIC RELEASES CLIMATE IMPACT STATEMENT AND ANNOUNCES GLOBAL PARTNERSHIP WITH PROTECT OUR WINTERS
Ski equipment manufacturer Atomic has released its first annual climate impact report and announced a global partnership with Protect Our Winters (POW) for 2023.
ATOMIC Media Day 2022 - Athletes confirmed
ATOMIC's annual Media Day 2022 has been confirmed. Attending athletes include: Mikaela Shiffrin, Sofia Goggia, Aleksander Kilde, Lucas Braathen, Mirjam Puchner, Nadia Delago, Manuel Feller, Marco Schwarz, Mina Fürst Holtmann, Alex Vinatzer
NORDIC SKIER AND OLYMPIAN JULIA KERN SIGNS WITH ATOMIC
Julia Kern from the US Cross Country National Team will join the Atomic racing team and compete on their skis and bindings. At the beginning of May, she signed a contract for the next two seasons to transition from her previous equipment supplier Fischer Skis.
NEW CONTRACT – NEW SERVICE-TEAM: SHIFFRIN CONTINUES WITH ATOMIC
The successful partnership between Mikaela Shiffrin and Atomic continues: The American ski-racer signed a contract with the Austrian ski manufacturer until 2024 and will continue to compete using skis, boots, bindings, and helmets from Altenmarkt for the next two seasons.
Contract until 2026: Simen Krüger commits to Atomic
Atomic is beyond proud to announce that Simen Krüger decided to extend his partnership with the brand until 2026.
WHEN PERSISTENCY PAYS OFF: THE STORIES BEHIND THE WINNER'S SMILE
21 victories, 58 podiums out of 74 races by 13 different athletes, and 4 crystal globes, including an Overall World Cup - the 2021/22 Alpine World Cup season was packed with successes and records. Behind these impressive numbers, however, you can find even more impressive stories.
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