Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski clothing designed by skiers, for skiers, the goal is to win over customers with well-engineered functionality and modern design.
As
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.
Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.
Atomic, a global leader in the design, construction and manufacturing of the finest winter sports equipment, today proudly announces it has joined forces with the outdoor company, BLISTER, to provide Atomic’s team of international freeski athletes with BLISTER+ outdoor injury insurance.
[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes
ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri
Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.
ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi
Salzburg, [September 22nd, 2023] – The recently concluded Ski Industry Climate Summit, hosted by Atomic, has marked a significant milestone in the ski industry's commitment to addressing climate challenges. The international congress, held on September 13th and 14th, 2023, in Salzburg, Austria, gathered major stakeholders and witnessed notable progress towards a more sustainable future for winter
Voluntary and precautionary recall enacted in response to potential breakage
Leading ski equipment manufacturers, Armada, Atomic and Salomon today issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN“ bindings.
Following reports from several retailers and our own technical investigation. It was revealed that under specific co
ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria