(Altenmarkt, Austria, October 2025) Drawing on over 70 years of experience in ski equipment, Atomic is taking a bold new direction in outerwear for Winter 2025/26. Developed from the ground up to meet the specific demands of performance-driven skiers, the new Redster and Revent lines were created in-house in the Austrian Alps – in close collaboration with Atomic’s race service teams, athletes, and
(Altenmarkt, Austria October 6th 2025) Building on 70 years of racing heritage, Atomic proudly unveils the new Redster range. The collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while goggles and helmets complete the collection with added clarity and protection.
OGDEN, UT (September 29, 2025) – Having shaped the future of skiing for over 70 years, today Atomic introduces the limited edition Bent 110 GFD, a ski born at the intersection of music, art, and sport. Designed in collaboration with Atomic athlete and artist Chris Benchetler, and featuring original artwork inspired by the Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler’s m
(Altenmarkt, Austria, September 2025) – With another winter season just around the corner, Atomic is set to welcome the international media to its annual Media Day in Salzburg at the Handelszentrum 16. The 2025/26 Redster athlete lineup brings together proven champions and rising stars across all alpine disciplines – a reflection of the brand’s continued focus on high performance and athlete-drive
Austrian World Champion Raphael Haaser has signed a two-year contract with Atomic. He’ll be supported by Thomas Graggaber, an experienced Atomic service technician and former World Cup racer with 22 starts to his name.
At the recent World Championships in Saalbach, Haaser became Giant Slalom World Champion and Super-G Vice World Champion. With five World Cup podiums and strong performances acr
In a moment that will be remembered for generations, Mikaela Shiffrin today made history by securing her 100th World Cup victory at the slalom event in Sestriere. From her World Cup debut in 2011 to becoming the most dominant alpine skier of all time, Mikaela continues to push the boundaries of what’s possible in ski racing.
With two Olympic gold medals, seven World Championship titles, and no
Saalbach, Austria, took center stage as the heart of skiing, uniting the world’s best athletes, a global audience, and electrifying competition at the FIS Alpine World Ski Championships 2025. Since the last World Championships in Saalbach in 1991, skiing has continued to evolve, captivating an ever-growing community of spectators and enthusiasts. As Atomic celebrates 70 years of its claim, We Are
As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range. Built on seven decades of racing heritage, the collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while
Munich, December 2024 – The second edition of the Ski Industry Climate Summit, held last week during ISPO Munich, reaffirmed the industry’s commitment to sustainability through collaboration and innovation. Organized by Atomic, the two-day event brought together over 180 industry professionals and sustainability experts from major ski and snowboard brands, suppliers, retailers, and organizations.
October 2024 – Following the success of its inaugural edition, the Ski Industry Climate Summit is set to return for its second edition, scheduled for December 2nd – 3rd, 2024, in Munich. As the effects of climate change continue to affect winter sports, brands, suppliers, and retailers are uniting to take meaningful action. The event, conceived, organized and hosted by Atomic in collaboration
Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski clothing designed by skiers, for skiers, the goal is to win over customers with well-engineered functionality and modern design.
As a b
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.
