Topics: Winter sports

  • Atomic Athletes Deliver Across Olympic Winter as Brand Celebrates Success in Alpine, Nordic, Freeskiing, and Ski Mountaineering

    (Altenmarkt, Austria – April, 2026 ) With the season coming to an end, Atomic takes a look back at many memorable competition moments. In an Olympic winter, every race carries more weight. The 2025/26 season asked athletes across alpine, nordic, freeskiing, and ski mountaineering to perform under the sport’s highest pressure, and Atomic athletes answered across disciplines. From the World Cup circ

  • Inside the Numbers: How Atomic Measures and Reduces Its Impact on Climate and the Environment

    (Altenmarkt, Austria, February 2026) Atomic has released its Impact Statement 2025, marking the third annual report outlining the brand’s climate strategy, decarbonization progress, and broader sustainability initiatives. The report provides a detailed look at how Atomic is addressing its environmental footprint while building the foundations to meet its commitment to Science Based Targets, includ

  • A sneak peek at the 26/27 product highlights from Atomic

    Four new products – each built with purpose, innovation, and performance in mind:
    Steel Perfected. Precision Refined: Atomic Introduces the Volant Ski Line Hand-crafted performance and timeless design, made in Austria.
    With the renewal of the Volant Line, Atomic continues a legacy of precision and premium craftsmanship. Since 1989, Volant skis have stood for powerful piste performance and st

  • Winter sports unites for climate action at 3rd edition of climate summit

    Bolzano, Italy – January 21, 2026 – The third edition of the Ski Industry Climate Summit marked a significant step forward in scale, scope, and cross-sector participation. Last week, right after the Prowinter Show in Bolzano, the event by Atomic, Protect our Winters and the Winter Sports Sustainability Network brought together leading voices from across the winter sports ecosystem to align on clim

  • Atomic Introduces Shift² 16 MN: Proven Free-Touring Binding, Refined for Big-Mountain Performance

    Altenmarkt, Austria – January, 2026 – Atomic expands its hybrid binding portfolio with the Shift² 16 MN, the next evolution of one of the most popular free-touring binding. Developed in close collaboration with the Atomic Freeride team, the Shift² 16 MN is designed for skiers who demand efficient uphill performance and uncompromising confidence on the descent.
    Working closely with Atomic athlet

  • A Modern Tribute to a Skiing Legend

    (Altenmarkt, Austria – January 2025) – Atomic is bringing racing heritage back to the slopes with the launch of the limited edition X9S Beta Race 10.26 – a modern high-performance ski inspired by the original model ridden by Austrian legend Hermann Maier. Blending retro design with contemporary race technology, the ski is a tribute to Maier’s legacy and a nod to Atomic’s roots in World Cup racing.

  • Atomic and Arc’teryx Expand Grottoflage Collaboration for 2025

    (December 3, 2025) – Building on last season’s sold-out success, Atomic and Arc’teryx return this month with an expanded Grottoflage Collection, a limited-edition collaboration that fuses precision engineering and bold design across skis, helmets, goggles, poles, and apparel.
    For 2025, the collaboration introduces two completely new freeride setups: the Maverick 105 CTI Arc’teryx Edition, the a

  • Third edition of the Ski Industry Climate Summit to take place in Bolzano, Italy

    (Bolzano, November 2025) – The international ski and winter sports industry will gather for the third edition of the Ski Industry Climate Summit, taking place January 13–15, 2026, at Fiera Bolzano in Italy, alongside the Pro Winter Show. As climate change continues to challenge winter sports, the industry’s commitment to transformative action has never been stronger. Brands, resorts, companies, an

  • Everything there is to know about ski boots

    Altenmarkt, Austria – November, 2025 –Leading ski equipment manufacturer Atomic just published a ski boot platform that delivers an in-depth resource on fit, features and performance. The intuitive online tool is designed to help skiers find the right ski boot in terms of all related factors. A Learn section addresses the fundamental knowledge needed to understand the uniqueness of foot shapes and

  • Atomic product highlights 2025/26

    With innovative technologies, intelligent design, and a clear focus on performance, Atomic is once again setting new standards for Winter 2025/26. From high-performance skis and precision-engineered boots to advanced protection and fit systems, the latest product highlights combine functionality, comfort, and style for skiers across all disciplines.
    ATOMIC Hawx Ultra 130 S Dual Boa ski boots –

  • From World Cup to Park and Powder – Atomic introduces the Remedy 130 ski boot for freeskiers

    (Altenmarkt, Austria, October 2025) Atomic is launching the Remedy 130, a ski boot designed for ambitious freeskiers looking for uncompromising power transmission, stability, and shock-absorbing performance in demanding freeski terrain. Backed by more than 60 years of World Cup experience and alpine racing success, the boot combines proven racing pedigree with the expertise of freeski athletes who

  • From skis to shells – Atomic’s new apparel line rooted in ski culture

    (Altenmarkt, Austria, October 2025) Drawing on over 70 years of experience in ski equipment, Atomic is taking a bold new direction in outerwear for Winter 2025/26. Developed from the ground up to meet the specific demands of performance-driven skiers, the new Redster and Revent lines were created in-house in the Austrian Alps – in close collaboration with Atomic’s race service teams, athletes, and

  • FASTER. ALWAYS: Atomic unveils new Redster range

    (Altenmarkt, Austria October 6th 2025) Building on 70 years of racing heritage, Atomic proudly unveils the new Redster range. The collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while goggles and helmets complete the collection with added clarity and protection.

  • Atomic Launches Limited Edition Bent 110 GFD

    OGDEN, UT (September 29, 2025) – Having shaped the future of skiing for over 70 years, today Atomic introduces the limited edition Bent 110 GFD, a ski born at the intersection of music, art, and sport. Designed in collaboration with Atomic athlete and artist Chris Benchetler, and featuring original artwork inspired by the Grateful Dead, the Bent 110 GFD launches in coordination with Benchetler’s m

  • Atomic Announces Athlete Lineup for the 2025/26 Media Day

    (Altenmarkt, Austria, September 2025) – With another winter season just around the corner, Atomic is set to welcome the international media to its annual Media Day in Salzburg at the Handelszentrum 16. The 2025/26 Redster athlete lineup brings together proven champions and rising stars across all alpine disciplines – a reflection of the brand’s continued focus on high performance and athlete-drive

  • World Champion Raphael Haaser joins Atomic

    Austrian World Champion Raphael Haaser has signed a two-year contract with Atomic. He’ll be supported by Thomas Graggaber, an experienced Atomic service technician and former World Cup racer with 22 starts to his name.
    At the recent World Championships in Saalbach, Haaser became Giant Slalom World Champion and Super-G Vice World Champion. With five World Cup podiums and strong performances acr

  • Zrinka Ljutić: A Rising Star in Alpine Skiing

    (Sun Valley, USA March 27th2025) Croatian alpine skier Zrinka Ljutić has secured the Slalom World Cup discipline globe, marking a major milestone in her rapidly evolving career. With her 10th-place finish at the World Cup Finals in Sun Valley, Idaho, she accumulated enough points to stay ahead of Katharina Liensberger (AUT) und Camille Rast (SUI), who finished second and third in the 2024/25 slalo

  • 100 WINS AND BEYOND: MIKAELA SHIFFRIN RESETS THE SPORT

    In a moment that will be remembered for generations, Mikaela Shiffrin today made history by securing her 100th World Cup victory at the slalom event in Sestriere. From her World Cup debut in 2011 to becoming the most dominant alpine skier of all time, Mikaela continues to push the boundaries of what’s possible in ski racing.
    With two Olympic gold medals, seven World Championship titles, and no

  • 70 Years of We Are Skiing - Atomic celebrates the Past and Future of Skiing in Saalbach

    Saalbach, Austria, took center stage as the heart of skiing, uniting the world’s best athletes, a global audience, and electrifying competition at the FIS Alpine World Ski Championships 2025. Since the last World Championships in Saalbach in 1991, skiing has continued to evolve, captivating an ever-growing community of spectators and enthusiasts. As Atomic celebrates 70 years of its claim, We Are

  • READY FOR SAALBACH AND BEYOND – ATOMIC LAUNCHES THE NEW REDSTER RANGE FOR 2025/26

    As the official ski partner of the 2025 Alpine World Championships in Saalbach, Atomic celebrates its 70th anniversary and proudly unveils the new Redster range. Built on seven decades of racing heritage, the collection is designed for dedicated skiers chasing speed and control. All-new Redster skis and boots lead the 25/26 lineup, engineered to bring race-inspired performance to the piste, while

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