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ATOMIC HOSTS FIRST SKI INDUSTRY CLIMATE SUMMIT TO UNITE MAJOR STAKEHOLDERS AND ADDRESS CLIMATE IMPACT

Salzburg, [August 10th, 2023] – Atomic, leading manufacturer of ski equipment, is set to host the first Ski Industry Climate Summit, an international two-day congress with the aim to bring together key stakeholders and drive impactful change to address the urgent need for climate action. Supported by FESI (Federation of the European Sporting Goods Industry) and Protect Our Winters (POW) the event

INTRODUCING THE RESPONSIBLY REDESIGNED BACKLAND LINE THAT CLIMBS AND SKIS BETTER WHILE CUTTING EMISSIONS

TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT

Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.

MAXIMUM VERSATILITY, PERFORMANCE, AND A DIALED-IN FIT POWERED BY THE BOA® FIT SYSTEM

HAWX ULTRA XTD – THE ULTIMATE ALL-MOUNTAIN CROSSOVER BOOT

Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.

AVEC LES NOUVEAUX CASQUES BACKLAND, ATOMIC COMBINE PROTECTION, FONCTIONNALITÉ ET AJUSTEMENT POUR LES SKIEURS DE RANDONNÉE

UN CASQUE DE SKI DE RANDONNÉE QUI PEUT TOUT FAIRE

Alimentée par la technologie du ski de randonnée et l'expertise dans le développement de casques de ski, la gamme ATOMIC Backland offre des performances haut de gamme. Avec une certification multi-normes, les casques Backland répondent aux normes de sécurité pour le ski, l'escalade et le vélo. En bref, ils sont faits pour la montagne.

WITH THE NEW BACKLAND HELMETS ATOMIC COMBINES PROTECTION, FUNCTIONALITY AND FIT FOR SKI TOURERS

A SKI TOURING HELMET THAT CAN DO IT ALL

Fueled by ski touring technology and expertise in developing ski helmets, the ATOMIC Backland helmet range delivers high-end performance. With multi-norm certification, the Backland helmets meet safety standards for skiing, climbing, and cycling. In short, they are made for the mountains.

FIT, COMFORT, AND PERFORMANCE

NEW MIMIC PROFESSIONAL LINER PROVIDES CUSTOM FOAM FIT FOR EVERY SKIER

Atomic presents a boot liner concept that opens up entirely new possibilities for every skier. The new ski boot line uses a liner with a modern and much more practical foam technology. The Mimic Professional liner combines comfort with performance through an ultra-precise fit.

FIT, CONFORT ET PERFORMANCE

LE NOUVEAU CHAUSSON MIMIC PROFESSIONNAL OFFRE UNE PERSONNALISATION PAR INJECTION POUR TOUS

Atomic présente un concept de chausson qui ouvre des possibilités entièrement nouvelles pour chaque skieur. La nouvelle ligne de chaussures de ski utilise un chausson doté d'une technologie d’injection moderne et beaucoup plus pratique. Le chausson Mimic Professional allie confort et performance grâce à un ajustement ultra-précis.

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ATOMIC - We are skiing

ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.

Atomic Skiing

Atomic Str. 1
5541 Altenmarkt im Pongau
Austria

Atomic Website
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