Atomic is leveraging its brand appeal to enter the apparel segment. With the launch of the Backland and Revent All-Mountain collections, the 2024/25 season marks the beginning of a new journey, which has been supported by the hiring of Janosch Bechtel. With ski clothing designed by skiers, for skiers, the goal is to win over customers with well-engineered functionality and modern design.
As
Atomic, leading brand in the winter sports industry, announces the publication of their 2024 Impact Statement. The document provides an in-depth and transparent overview of the brand’s sustainability approach, showcasing progress on efforts and innovations it has undertaken to address the urgent challenge of climate change.
Atomic is proud to announce its role as the exclusive ski partner for the 2025 Alpine World Championships in Saalbach, Austria. This prestigious event not only showcases the pinnacle of alpine ski racing but also coincides with a special milestone—Atomic’s 70th anniversary in 2025.
Atomic, a global leader in the design, construction and manufacturing of the finest winter sports equipment, today proudly announces it has joined forces with the outdoor company, BLISTER, to provide Atomic’s team of international freeski athletes with BLISTER+ outdoor injury insurance.
Atomic applauds Athlete and Creative Director Freeski, Chris Benchetler, as he announces his collaboration with the Grateful Dead which will debut in Fall 2025. Mountains of the Moon, currently in production, is an immersive experience featuring music by the Grateful Dead and produced in partnership with Arc’teryx.
Chris Benchetler is accompanied by fellow Atomic athletes Dennis Ranalter and M
[Altenmarkt, Austria] – Ski manufacturer Atomic is pleased to announce the extension of its partnership with alpine skier Lucas Braathen. Lucas has committed to a new contract that will see him continue as a member of the Atomic alpine Redster team until 2028, spanning the next four seasons.
Since joining Atomic in 2019, Lucas has been an integral part of the team, showcasing outstanding succes
ATOMIC Hawx Prime ski boots – bestselling boot, BOA®-powered performance and comfort
Leveraging the popular fit of the Hawx boot trilogy, Atomic unveils the next generation of its bestselling Hawx Prime ski boot line for 2024/25. Renowned for its out-of-the-box medium-volume fit, customizable shell and liner, and superior all-mountain performance, Hawx Prime now features a comprehensive range o
The Atomic season began with a seismic announcement from slalom World Cup champion Lucas Braathen, who declared his withdrawal from the upcoming season just days before the start in Sölden, leaving the ski world in shock.
Amidst the highs and lows, Mikaela Shiffrin and Manuel Feller emerged as standout performers, achieving remarkable feats throughout the season. Together, they secured 11 o
Building on the groundbreaking Shift binding launched six years ago, Atomic introduces the next-generation Shift² for 2024/25. Integrating design feedback from and approved by renowned Atomic freeride athletes, the upgraded Shift² binding offers a whole new level of precision, power, and durability. It perfectly balances full touring capabilities with a robust construction for powerful downhill pe
In a bold move to redefine the experience for freeriders of all styles, Atomic has revamped its entire freeski range for 2024/25, including members of the Maverick/Maven series, the Backland Freeride series and the iconic Bent family.
With the introduction of its new wider waist Maverick and Maven skis, Atomic takes the wildly successful North America-driven all-mountain series into the freeri
Atomic proudly continues its collaboration with the recently retired Lucas Braathen, a free spirit and creative mind who clinched the slalom globe last season, to unveil a limited edition ski: the Redster X9RS Revoshock S Luci. This exclusive release, limited to just 50 pairs, embodies a shared vision of performance and aesthetics, presenting a unique offering for piste enthusiasts.
Designed b
Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.
ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi
Voluntary and precautionary recall enacted in response to potential breakage
Leading ski equipment manufacturers, Armada, Atomic and Salomon today issued a voluntary and precautionary product recall for a specific production run of the “Tracer”, “Backland” and “MTN“ bindings.
Following reports from several retailers and our own technical investigation. It was revealed that under specific co
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we
OM ATOMIC
Siden oppstarten i 1955 har Atomic hatt ett mål for øye; å forbedre skiopplevelsen for alle skiløpere. For dem som setter sine første svinger eller tar sine første stavtak og helt opp til dem som pusher grensene for hva som er mulig i sporten. Atomic har hovedkontor og fabrikk i Altenmarkt, i hjertet av de Østerriske alpene, og produserer idag over 400.000 ski i året på fabrikken i Po
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.
Anne Kjersti has signed a new contract until spring 2025 with Atomic
Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.
ATOMIC exists to drive skiing forward.
Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt.
Atomic Str. 1
5541 Altenmarkt im Pongau
Austria