ATOMIC REDSTER S7 GEN S: PROGRESS AT EVERY STRIDE
Fueled by atomic’s latest race tech, the new redster s7 gen s skate skis perfectly balance stabilty and efficiency.
ATOMIC PRODUCT HIGHLIGHTS 2023/24
ATOMIC Backland touring skis – LESS IMPACT, MORE PERFORMANCE
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023/24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill effi
31 VICTORIES AND 6 GLOBES: ATOMIC WINS MOST RACES ON THE ALPINE SKI WORLD CUP
Austrian ski manufacturer Atomic emerged as the winningest brand of the 2022/23 season on the Alpine Ski World Cup, with 31 victories and 6 globes to it’s name. The Redster team's success was led by Mikaela Shiffrin, who won 14 of the team's victories and set a new personal best for season points with 2206. Shiffrin's impressive performance earned her the big globe for the Overall World Cup, as we
MIKAELA SHIFFRIN IS THE ALL-TIME LEADER IN WC VICTORIES
March 11, 2023 - Mikaela Shiffrin has cemented her place in skiing history by becoming the all-time leader in World Cup victories, surpassing Ingemar Stenmark's record of 86 wins.
TOURING SKIS WITH INCREASED PERFORMANCE AND LOWER IMPACT
Atomic launches the next generation of its successful Backland all-round touring ski line for the 2023-24 season. Based on extensive testing and research, including a scientific life cycle assessment, the skis have been completely redesigned with a lower impact construction that offers greater all-terrain versatility, more uphill efficiency.
HAWX ULTRA XTD – THE ULTIMATE ALL-MOUNTAIN CROSSOVER BOOT
Atomic presents the next generation of its narrow Hawx Ultra XTD line renowned for blurring the line between all-mountain skiing and freeride touring. Featuring notable material and technical updates, the top-end Atomic Hawx Ultra XTD 130 and Hawx Ultra XTD 115 W each are equipped with the BOA® Fit System that securely wraps the foot for an even more comfortable and precise fit.
FOUR PRO HD PHOTO: NEW ATOMIC GOGGLES FOR PROGRESSIVE SKIERS
Launching January 2023, the new Four Pros are edgy, urban-inspired performance goggles for progressive skiers on the hunt for adventure.
WENG SISTERS CONTINUE PARTNERSHIP WITH ATOMIC
Atomic is proud to announce that two of the most valuable contributors extended their contract with the Austrian Ski brand: Tiril and Lotta Udnes Weng.
NORDIC SKIER AND OLYMPIAN JULIA KERN SIGNS WITH ATOMIC
Julia Kern from the US Cross Country National Team will join the Atomic racing team and compete on their skis and bindings. At the beginning of May, she signed a contract for the next two seasons to transition from her previous equipment supplier Fischer Skis.
NEW CONTRACT – NEW SERVICE-TEAM: SHIFFRIN CONTINUES WITH ATOMIC
The successful partnership between Mikaela Shiffrin and Atomic continues: The American ski-racer signed a contract with the Austrian ski manufacturer until 2024 and will continue to compete using skis, boots, bindings, and helmets from Altenmarkt for the next two seasons.
Contract until 2026: Simen Krüger commits to Atomic
Atomic is beyond proud to announce that Simen Krüger decided to extend his partnership with the brand until 2026.
WHEN PERSISTENCY PAYS OFF: THE STORIES BEHIND THE WINNER'S SMILE
21 victories, 58 podiums out of 74 races by 13 different athletes, and 4 crystal globes, including an Overall World Cup - the 2021/22 Alpine World Cup season was packed with successes and records. Behind these impressive numbers, however, you can find even more impressive stories.
A SKI TOURING HELMET THAT CAN DO IT ALL
Fueled by ski touring technology and expertise in developing ski helmets, the ATOMIC Backland helmet range delivers high-end performance. With multi-norm certification, the Backland helmets meet safety standards for skiing, climbing, and cycling. In short, they are made for the mountains.
ATOMIC MAVERICK & MAVEN: NEW ALL-MOUNTAIN SKIS FOR SKIERS BY SKIERS
Atomic introduces its new all-mountain ski series, Maverick (men’s) and Maven (women’s). Developed and fine-tuned through extensive testing across North America and Europe, they deliver an epic skiing experience in variable conditions across all terrain types.
BANG ON TIME - World Premiere by Redbull Skydive Team
Last spring, members of the Atomic Freeski Team made there way to Obergurgl to collaborate with the Red Bull Sky Dive Team. The purpose was to attempt a World’s First combination of ski jumping and wingsuiting to get the perfect shot, the Bang on Time. Today, Red Bull TV officially released the full documentary for a behind the scenes look at what it takes to get the Bang On Time.
THE DIFFERENT SORTS OF SKI TOURERS
According to a study carried out by manufacturer Atomic among 5,000 respondents, connecting with nature and finding adventure are the main reasons for going on ski tour. In addition, health and social aspects are also mentioned as a motivation for skiing without lift access. Three different groups of alpine tourers have emerged from this: fast&light tourers, all-round tourers and freeride tourers.
ATOMIC BRINGS WORLD CUP PROVEN PERFORMANCE TO MARKET WITH NEW REDSTER LINE
Atomic presents an entirely new Redster ski line for the 2021-22 season. The series’ top models feature the race-proven Revoshock technology, allowing for more running stability and more intense acceleration. With Atomic drawing on decades of experience in ski development, ambitious skiers benefit from this knowledge and their collaboration with the world’s best athletes.
ATOMIC AND SWISS ICON DARIO COLOGNA JOIN FORCES
Atomic announces a new partnership with Swiss cross-country skiing icon, Dario Cologna. The former World Champion, four-time Olympic Champion, Tour-de-Ski winner, and overall World Cup winner signs an endorsement and ambassador contract with the ski manufacturer, with immediate effect.