NORDIC SKIER AND OLYMPIAN JULIA KERN SIGNS WITH ATOMIC
Julia Kern from the US Cross Country National Team will join the Atomic racing team and compete on their skis and bindings. At the beginning of May, she signed a contract for the next two seasons to transition from her previous equipment supplier Fischer Skis.
NEW CONTRACT – NEW SERVICE-TEAM: SHIFFRIN CONTINUES WITH ATOMIC
The successful partnership between Mikaela Shiffrin and Atomic continues: The American ski-racer signed a contract with the Austrian ski manufacturer until 2024 and will continue to compete using skis, boots, bindings, and helmets from Altenmarkt for the next two seasons.
Contract until 2026: Simen Krüger commits to Atomic
Atomic is beyond proud to announce that Simen Krüger decided to extend his partnership with the brand until 2026.
WHEN PERSISTENCY PAYS OFF: THE STORIES BEHIND THE WINNER'S SMILE
21 victories, 58 podiums out of 74 races by 13 different athletes, and 4 crystal globes, including an Overall World Cup - the 2021/22 Alpine World Cup season was packed with successes and records. Behind these impressive numbers, however, you can find even more impressive stories.
A SKI TOURING HELMET THAT CAN DO IT ALL
Fueled by ski touring technology and expertise in developing ski helmets, the ATOMIC Backland helmet range delivers high-end performance. With multi-norm certification, the Backland helmets meet safety standards for skiing, climbing, and cycling. In short, they are made for the mountains.
ATOMIC MAVERICK & MAVEN: NEW ALL-MOUNTAIN SKIS FOR SKIERS BY SKIERS
Atomic introduces its new all-mountain ski series, Maverick (men’s) and Maven (women’s). Developed and fine-tuned through extensive testing across North America and Europe, they deliver an epic skiing experience in variable conditions across all terrain types.
BANG ON TIME - World Premiere by Redbull Skydive Team
Last spring, members of the Atomic Freeski Team made there way to Obergurgl to collaborate with the Red Bull Sky Dive Team. The purpose was to attempt a World’s First combination of ski jumping and wingsuiting to get the perfect shot, the Bang on Time. Today, Red Bull TV officially released the full documentary for a behind the scenes look at what it takes to get the Bang On Time.
THE DIFFERENT SORTS OF SKI TOURERS
According to a study carried out by manufacturer Atomic among 5,000 respondents, connecting with nature and finding adventure are the main reasons for going on ski tour. In addition, health and social aspects are also mentioned as a motivation for skiing without lift access. Three different groups of alpine tourers have emerged from this: fast&light tourers, all-round tourers and freeride tourers.
ATOMIC BRINGS WORLD CUP PROVEN PERFORMANCE TO MARKET WITH NEW REDSTER LINE
Atomic presents an entirely new Redster ski line for the 2021-22 season. The series’ top models feature the race-proven Revoshock technology, allowing for more running stability and more intense acceleration. With Atomic drawing on decades of experience in ski development, ambitious skiers benefit from this knowledge and their collaboration with the world’s best athletes.
ATOMIC AND SWISS ICON DARIO COLOGNA JOIN FORCES
Atomic announces a new partnership with Swiss cross-country skiing icon, Dario Cologna. The former World Champion, four-time Olympic Champion, Tour-de-Ski winner, and overall World Cup winner signs an endorsement and ambassador contract with the ski manufacturer, with immediate effect.